Social Status 08/11/2024
CGI Fridays
Unless you’ve been living under a rock for the last year, you’ve probably noticed what feels like a mountain of FOOH {Fake Out Of Home) ads. For context we’re talking about Big Ben wrapped in a puffer jacket, tube carriages and buses with giant eyelashes and bags ‘driving’ on the streets during Fashion Week.
However, in a sea of OOH, up steps Boots. A brand willing to usurp the whole FOOH trend to bring it to life in a real way.
Introducing their immersive billboard, a beauty product display that’s so extra, one of the perfume bottles even sprays out moisture. Yes, you read that right. This OOH stunt supports their beauty expansion campaign and is aligned with more “traditional” billboards that deliver experiences.
Boots shared the news on Instagram, where it earned nearly 100k views. Let’s talk about the appeal factor. Boots took a tired trend and twisted it into something fresh. With
everyone tired of the CGI gimmicks, Boots flipped the script by bringing the "unreal" into reality.
No CGI can compete with an actual perfume bottle spraying a real scent. Hats off to Boots for taking a well-worn trend and making it bigger, better, and, dare we say, more real.
💭 Thought Starter
What other social-first executions can be brought to life in the real world?
👀 Why brands can't afford to ignore Q5 on TikTok
TikTok’s new Q5 guide is here to help brands make the most of the post-Christmas period - a window when holiday shoppers are still scrolling for deals and new trends. According to TikTok, it’s the perfect time to grab their attention.
🎥 LinkedIn’s tips for video posting
LinkedIn has shared tips on how to take full advantage of its new, full-screen video feed, mimicking TikTok's short-form content. While this shift raises some questions about its fit for LinkedIn, they recently revealed a 6x increase in immersive video views quarter-over-quarter. Clearly, video is thriving.
❌ It’s happening...
X is currently rolling out a widely unpopular update to its blocking feature, changing how account blocks work across the platform. With this update, profiles you’ve blocked will now regain the ability to view your posts.
🇪🇺 Shock. EU chooses Instagram over Facebook
No surprises here but for the first time ever in the EU the amount of active IG users (269M) has surpassed FB users (260M) according to Meta’s latest Q3 report.
Thanks!
Leave us a comment if you have any questions.