Social Status 31/05/2024
Marc Jacobs’ TikTok is pure chaos, and we love it
In the last 3 months, Marc Jacobs has seen their followers skyrocket by over 500% thanks to this finger-on-the-pulse TikTok strategy.
Marc Jacobs dropped the expected editorial content and went all-in on a IYKYK attitude: partnering with unlikely creators, the brand has been turning to influencers to promote its products on TikTok, and it’s gone down a storm. From a TikTok Rizz Party boys skit to a Sylvanian Family drama, their feed embraces chaos and the content looks like it’s been plucked straight from the accounts of TikTok’s viral comedians.
So, why is this working so well?
They’re part of the fun. They're not pushing products; they’re meeting their audience where they’re at. Welcoming everyone into the world of Marc Jacobs, especially those who practically live online.
They act FAST. They move as fast as the trends. Partnering with niche, viral creators right after they have a viral moment. They’re moving at the pace of culture.
Not on-brand? Not a problem. When others brands shy away from this strategy, Marc Jacobs know that the trendsetters moments appeal to all pockets of (Gen Z) internet.
Claiming content as their own.Instead of commissioning influencers for sponsored posts on their own channels, the brand is directly showcasing influencer-created content on its own account.
💭 Thought starter
What if your brand let creators do what they do best, creating genuine connections with your audience? Did you know SHARE has a creator team that could help? 📞
🤫 Want to be ahead of the IG curve?
Instagram is testing a new early access feature that will allow users to sign up for a beta to be the first to test Meta’s experimental features.
Recommended by LinkedIn
This looks to be apart of Meta Verified, Meta’s premium subscription package.
🧐 Meta release Facebook report
Meta has released its ‘Widely Viewed Content Report’ which aims to provide transparency about what people are seeing on Facebook. The report shows widely viewed links, domains, pages, posts and more.
LinkedIn 🤝 AI
LinkedIn has created an infographic that helps explain how to use AI in marketing and gives it more context.
AI is the talk of the town at the moment; it's changing the way we work before our very eyes.
👋 Never liked them anyway…
Likes on X are going to be a thing of the past! They are set to be removed in a bid to make the app more private, as some people may feel discouraged and embarrassed about liking certain content.
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