Speakers are not original. Here's how to stand out from all the noise.

As a speaker, one of the most important truths to embrace is this: You’re not the only one offering your service.

There are countless speakers out there, sharing their messages and vying for the same stages.

But instead of letting that discourage you, use it as motivation to stand out and be unforgettable.

Here’s how you can differentiate yourself in a crowded speaking market:

1. Know Your Unique Value Proposition (UVP)

- Action Step: Ask yourself: What makes my message or delivery unique? It could be your life story, your delivery style, or a particular perspective on your topic. Your UVP is the hook that will make event planners and audiences remember you over other speakers.

- Outcome: Your UVP gives you a clear edge, ensuring you're not just another speaker but the speaker who brings something fresh to the table.

2. Get Hyper-Specific with Your Niche

- Action Step: Narrow your focus. Instead of being a generalist, dive deep into a specific area of expertise. Whether it’s mental health in the workplace, leadership for tech companies, or overcoming adversity through humor—find your lane.

- Outcome: When you own your niche, you position yourself as the go-to expert, not just a “good” speaker. Specialists get hired more often because they solve specific problems.

3. Create Memorable Content

- Action Step: Go beyond the standard PowerPoint slides and basic talk tracks. Use personal stories, humor, and even unexpected elements like live audience interaction or props to keep your audience engaged.

- Outcome: The more memorable your content, the more your message sticks, and the more likely event organizers will call you back.

4. Market Yourself Consistently

- Action Step: Show up consistently on platforms like LinkedIn, your website, or even on video. Share insights, behind-the-scenes content, and testimonials from past gigs.

- Outcome: Consistent visibility ensures that when someone’s looking for a speaker, your name is already on their radar.

5. Cultivate Strong Relationships

- Action Step: Engage with event planners, audience members, and even other speakers. Build relationships that turn into referrals and repeat bookings.

- Outcome: A strong network will help you land more gigs through word-of-mouth and increase your credibility in the speaking world.

6. Invest in Continuous Improvement

- Action Step: Never stop learning. Attend speaker workshops, hire a coach, or participate in speaker communities like Toastmasters. Sharpen your skills and keep up with industry trends.

- Outcome: When you’re constantly evolving, you stay ahead of the competition and deliver fresh, relevant content that keeps you in demand.

In a market full of talented speakers, the ones who succeed are those who know their strengths, master their niche, and connect with their audience in unforgettable ways.

You’re not the only one offering your service, but with the right strategy, you can be the one they choose.

Need help figuring out how to stand out? Let’s chat.

DM me to book a free Zoom session, and I’ll help you create a roadmap to becoming an in-demand speaker.