Spending More Time on Research Can Improve Marketing

Peace Friends,

Can we please normalize spending more time on market research as we do our marketing strategies?

Why?

Because creating and implementing marketing strategies is easier when you have a highly developed understanding of who you’re striving to reach. Marketing is more difficult today for small businesses because we don’t understand our target audience enough.

The most successful small businesses know their audience so well it’s not even funny. They know:

• what they love, like, need, want
• what they don’t like or their pain points
• what language they speak
• what platforms they’re on
• what devices they use
• what colors they respond
• what times of the day they do certain things
• how much money they make
• their race, gender, location
• what they frequently search for on Google

...and the list goes on.

Remember, marketing is not only the act of promotion, it also encompasses the research necessary to understand the people or consumers who are being targeted.

Without understanding people, your business will either fail or take forever to grow.

What do you look for when reaching your audience?

Read the rest of this week's newsletter here.

Best,

A