Start with 'why' for business success 🚀 .

Picture yourself walking in a park, and you spot two people sitting on a bench with a paper and a cap for money.

One person has an empty cap and a sign saying, "I am blind, please, donate."

You keep walking and see another person with a cap full of money. They hold a sign that says, "It is spring, but I am blind."

This message really touches your heart. You pause to think and decide to help this stranger who only asks for kindness.

💡 The story isn't just about being kind; it also teaches a crucial lesson for business people 💡

Always start with why. People don't just want to know what you do; they want to know why you do it.

The next following questions can assist you in competing well and building strong connections with your customers 🚨 💯         

1- The "Why" Model isn't just some idea; it's rooted in our biology

According to Sinek, expressing "Why" is probably the most important thing for a business or a person to do because it motivates others to take action.

He explains that sharing the reasons behind our actions through the "Why" is a way to effectively tell our limbic brain, the part of our body that handles emotions, behavior, motivation, long-term memory, decision-making, and feelings like trust and loyalty.

Talking about the "Why" is a strong and fair way to influence how others behave.

Sinek emphasizes that you must start with "Why" and consider these three questions before launching your business.

The Power of Starting with 'Why' in Business :

When you think of a new business idea, begin with the "why." Why do you want to have a business? What makes your business unique compared to others? Why should customers pick your products or services?

As Sinek suggests, your "why" is your fundamental belief and a good reason for doing what you do.

Knowing the "why" is crucial for figuring out how to talk about how and what your business does.

2- "How" , How Your Business Aligns with Your Core Beliefs?

Once you grasp why you're in business, you need to explain how you make it happen. Essentially, this means detailing how your business operates, how its activities support and contribute to your fundamental beliefs.

( Allow me to share an example from my experience: I work in a mobile games company. While you might think our main focus is creating mobile games, it's not very exciting to pitch it that way )

As Simon Sinek well-said:

“People don’t buy what you do; they buy why you do it and what you do simply proves what you believe. In fact, people will do the things that prove what they believe.”

【 As a mobile games studio, our goal is to influence and shape the digital landscape by creating games that people love to play.

Why: "To make a mark; to leave an impression; to enhance our digital world."

How: "By crafting mobile games that people love to play."

We're not just offering a service; we're offering a vision and an opportunity for customers to join us in making a positive impact on our world. This is how our business aligns with its core beliefs, inspiring customers to get involved and take action. 】

3- Navigating the 'What' in Your Mobile Gaming Journey

In the dynamic world of mobile games, your focus might revolve around the games you develop or the gaming experiences you offer as a service. Describing the "what" involves laying out factual details like game mechanics or service features, but these details might not spark a strong emotional response from players. It's more like an informational guide to explain what your game company provides.

However, if you solely emphasize the "what," your game studio might get lost among the many others in the industry.

To stand out, successful individuals and game developers in the mobile games scene often prioritize the "why" behind their creations. They don't just highlight game features; instead, they share a vision, promising an exciting gaming future and addressing specific entertainment desires. This approach aims to forge a deeper connection with players, setting your game studio apart in the competitive landscape.

Customers Don't Just Buy Things ; They Invest in Solutions

An explanation for mobile games , people aren't just purchasing mobile games; they're investing in solutions to their desire for entertainment and enjoyment. They seek experiences, fun, and positive emotions.

Individuals connect with stories and want to be part of something meaningful. That's why game developers redefine their purpose to attract players who share their core beliefs.

Take a mobile game app, for instance. When you download and play, you're not just getting a game; you're gaining a solution to your need for entertainment.

The game provides a break, a source of joy, and an engaging experience without disruptions. It goes beyond being an app; it's a solution crafted to enhance your leisure time.

We all aspire to elevate our entertainment experiences, find joy in gaming, and immerse ourselves in enjoyable moments. The challenge is discovering how to make it happen.

Understand Inherent Needs and Transform Them into Solutions

Identify the fundamental desires and requirements of mobile game players and then create solutions tailored to meet those needs.

For a mobile game company that starts with a clear sense of purpose ("Why"), it can attract players who share its fundamental beliefs.

This approach transforms a mobile game app into more than just a form of entertainment. It becomes an integral part of players' lives, connecting individuals and creating memorable experiences for users.

In the mobile gaming industry, understanding the "Why" behind creating games allows a company to resonate with players who share similar values. This turns the gaming app into more than just a digital pastime; it evolves into a significant and meaningful aspect of users' lives, bringing joy and creating lasting memories .

Closing Thoughts :

When you begin a business, it's not just for yourself but for your customers. You join a competition, racing alongside others with your unique offer.

Yet, people's attention is fleeting, and their ability to remember information is limited. You have only a brief moment to convey your message and persuade them to choose your company. Otherwise, they move on.

"Start with why. People don't buy what you do; they buy why you do it." — Simon Sinek

Whether you're a solo entrepreneur starting a business or a company owner aiming to grow, always begin with why. Take a moment to ponder why you engage in what you do, how it benefits others, the problems your business solves, and why customers should opt for you.

Business opportunities are plentiful, like buses — there's always another one arriving. However, the choice of which one to take and the direction it heads ultimately rests with you .