STOP choking the planet with your digital advertising 🛑
Megan Thudium
Embedded Content Lead, Sustainability Communicator, Ecomarketer (Mission: To Reshape Marketing To Be People, Planet-first) | Open To Work & Speaking Opportunities | CISL Certified 🪴
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The summer. It ran away from me. Sorry! The Ecomarketer Lens has been a labor of love (and it became too much of a labor this summer). But it’s back and better than ever.
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In the latest edition, I’m covering digital advertising and its impact on people and the planet.
Previously, we covered the impact of content marketing, event marketing, and SEO marketing. Deep dives into these topics are always in my subscriber newsletter (but I like to give my LinkedIn community a sneak peek here).
In this edition, I spoke with Sophie Hunt , the Founder & CEO of EcoAds , to cover the environmental and social impact of social media advertising. Sign up for the ecomarketer lens to get the full insights. 💌
Let’s dig into it 👇
🚀 Delving into digital advertising with Sophie
Digital advertising accounts for 4% of the global carbon footprint. Advertising campaigns grow in size every year. What will that figure look like by 2030?
Advertisers must start taking responsibility for the environmental and social impact of their campaigns. When I sat down with Sophie Hunt, she also emphasized the importance of this topic – and the huge lack of awareness of this impact amongst marketers.
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But stepping up and taking ownership has some great benefits (from multiple perspectives)!
As companies increasingly seek to adopt sustainable practices, reducing emissions through more efficient social media advertising can align with corporate environmental goals.
Fewer, higher-quality ads can mean more engagement, less ad fatigue, and a more positive user experience. Therefore, being more critical of environmental impacts doesn't just reduce carbon footprints - it enhances campaign performance, cuts costs, and aligns brands with consumer demand for sustainability.
Let’s dig into this topic further in my newsletter. Please consider subscribing (Sign up!).
🪴 What my community shared
I’m part of a wonderful community of like-minded marketers using their talents as a force for good. These are some of the top-notch content they published in the last month:
I hope you enjoyed this edition and found it valuable. Now that I’m back in the office, I will be sharing more content on sustainable marketing with you.
P.S.:You can follow more sustainable marketing insights on YouTube. 👀
Cheers, Megan 💚
Marketing & Digital Lead | Mentor | Community Building | System Thinking | Doughnut Economics Advocate | Leading with Empathy | Global | Local | B2B | B2C | Non-profits | Businesses
2moThanks for the mention, Megan Thudium. Hope you enjoyed your travelling experience. A couple of extra considerations regarding marketing and sustainability: - Need to keep reminding ourselves to avoid the carbon tunnel vision and think about sustainability holistically. The Doughnut Economics framework (image below) is super helpful for maintaining a holistic view. Image source: Doughnut Economics Action Lab (DEAL) - While it's important to highlight what we are doing wrong, we need to remember that blame creates resentment. Compelling storytelling in sustainability: • Is conveyed by trusted messengers/authentic voices • Reflects our audience’s (and the messenger’s) identity, and validates their values and achievements • Gives a sense of hope and efficacy • Highlights the joy of belonging It says: • This is who you are • This is what you care about • Other people like you agree with this • When you do this, you belong more to your group • And the world becomes more how you want it to be
Co-founder @ Grin.eco 🌳 | Author | 🎙 Podcast host | MSc Industrial Biotechnology (IBioIC) 🎓
2moCongrats Megan Thudium 🙌
I Help Nonprofits Crush Fundraising Targets And Companies Drive Profit With Purpose | 2 Exits | Impact Alchemist | Investor | Husband & Father | Harvard Exec Ed Participant |
2moGlad to be seeing this move forward!
🌱 StorySeller for Sustainable & Conscious Service Solutions Companies | Sustainability Copywriter | Linkedin Ghostwriter | Blogs | Website | Sales Pages | Emails | Case Studies | Customer Journey Mapper
2moVery interesting research 4%? Megan Thudium
I empower leaders to drive sustainable change and give them a blueprint to meet targets, build credibility, and make a difference.
2moI totally enjoyed the travelling parts featured on LinkedIn... Huge congrats I am sure this one will be great. 😀