Stop Waiting and Start Doing: Building Confidence, Trust, and Momentum in Coaching and Speaking

As coaches, speakers, and entrepreneurs, it’s easy to get stuck in preparation mode. We spend hours perfecting our programs, crafting the ideal keynote, or waiting for the perfect moment to launch. But according to coach, speaker, and humor expert Megan McCaleb , the key to building momentum is simple: stop waiting and start doing.

In a recent episode of The Amanda Kaufman Show, Megan shared how authenticity, humor, and action have shaped her approach to coaching and speaking. Her insights provide a powerful framework for creating meaningful connections, building confidence, and taking your next step—wherever you are in your journey.

Lesson #1: Sell Before You Build

One of Megan’s most valuable lessons came from a common mistake: creating a program or product before validating it with paying clients.

“I spent hours building this course,” Megan shared, “and then no one bought it.”

Instead, Megan now recommends selling first and building as you go. This not only ensures there’s demand for your offering, but it also saves time and allows you to tailor your content to your audience’s real needs.

The same principle applies to speaking. “Don’t wait to write the perfect keynote,” Megan advised. “Start with a video on social media, get on a stage—just start.”

Lesson #2: Authenticity Builds Connection

In a world of polished branding and curated social media feeds, authenticity stands out. Megan emphasizes that showing up as your true self—flaws and all—is key to building trust and connection with your audience.

“Your audience doesn’t want perfection; they want to know you’re human,” Megan explained.

Authenticity also strengthens your personal brand. By sharing your real experiences, struggles, and lessons, you position yourself as a relatable expert. “When people think of a topic, they should immediately think of you,” Megan said.

Lesson #3: Leverage Humor and Vulnerability

As an improv comedian, Megan knows how humor can create powerful connections. Self-deprecating humor, when used correctly, can be a particularly effective tool.

“Self-deprecation creates accountability and self-awareness,” Megan explained. “It helps people see how much we have in common and makes difficult topics more approachable.”

However, Megan warns against overusing self-deprecation. “If you lean too heavily on it, it can undermine your credibility. Balance humor with confidence and vulnerability.”

Lesson #4: Storytelling Is Your Superpower

The best coaches and speakers are storytellers. Sharing personal experiences—both the highs and the lows—creates lasting impact and fosters deep engagement.

“The best coaches are willing to share the hard stories,” Megan said. “Not just hypotheticals or case studies, but real, personal experiences that shaped who they are and why they do what they do.”

Storytelling isn’t just about engaging your audience; it’s about helping them see themselves in your journey. By being vulnerable and authentic, you empower others to embrace their own stories and take the next step in their journey.

Lesson #5: Take Action Now

Fear of imperfection holds many people back. Megan’s advice? Stop waiting for the perfect moment and take action now.

“You’ll never feel fully ready,” she said. “The key is to get started—whether it’s launching a program or stepping onto a stage.”

Taking action builds confidence, momentum, and trust in yourself. As Megan put it, “When you start doing the thing, it changes the feeling of urgency inside you and helps you grow.”

Practical Takeaways for Coaches and Speakers

1. Sell Before You Build Validate your ideas with paying clients before creating them. This ensures you’re solving real problems and saves time.
2. Show Up Authentically Share your true self to build trust and strengthen your personal brand.
3. Use Humor and Vulnerability Wisely Balance humor with confidence to connect without undermining your credibility.
4. Harness the Power of Storytelling Share personal stories to create deeper engagement and relatability.
5. Start Before You’re Ready Don’t wait for perfection—take action now and refine as you go.

Final Thoughts

Megan McCaleb’s approach to coaching and speaking is a reminder that confidence, trust, and momentum are built through action, not preparation. By embracing authenticity, leveraging humor and vulnerability, and sharing your story, you can create meaningful connections and lasting impact.

The message is clear: stop waiting and start doing. Your audience is ready to connect with the real you.

Ready to learn more? Check out the full episode of The Amanda Kaufman Show featuring Megan McCaleb for actionable advice and inspiration to take your next step.

Connect with Megan McCaleb

📌 Instagram: @kookymegan 📌 LinkedIn: Megan McCaleb 📌 Facebook: Meet Megan McCaleb 📌 Website: Improv Team Culture

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