Strategic | Magazine | July 2024
During July, we featured expert views and news about the public relations and communications industry from Mike Klein FIIC, FCSCE, SCMP , Mary Beth West, APR, FPRCA , Dr. Martina Byrne , James McCann , Sia Papageorgiou FRSA, FCSCE, SCMP and PRCA .
News
PRCA launches initiative to revolutionise the PR and PA industry pitching process
“The ‘Pitch Forward’ project is a significant step towards improving the pitch process in the communications industry,” said PRCA chief executive, James Hewes .
Interview
Strategic communication a significant contributor to business and financial goals
"Let’s discuss the underlying business needs, not just the communication tasks. Too often, we go straight to providing solutions without fully understanding the problem,” said Sia Papageorgiou FRSA, FCSCE, SCMP .
Opinion
Painting a bigger picture: why PRs use pray and spray despite it leading the industry to a deadend
“A point I regularly make to clients is that while relationships matter, the value of the content you’re pitching is much more significant,” writes James McCann about the ‘Pray and Spray’ approach in the PR industry.
Outlook
Striving and thriving: The Irish PR sector
Dr. Martina Byrne , CEO, Public Relations Institute of Ireland , PRCA Ireland, reflects on the Irish PR sector’s growth, areas likely to be pre-eminent in the minds of sector leaders in the year ahead, and more.
Interview
West advocates for “speak up” culture in PR to move forward in ethics
Ethics is arguably the heartbeat of public relations. Essential for nurturing trust, integrity, and credibility in everything we produce as PR practitioners. Lateefah Jean-Baptiste recently caught up with PR veteran Mary Beth West, APR, FPRCA to dive into the state of ethics codes within the industry.
Beyond the brand
We need to take the initiative (on AI) — or the initiative will be taken for us
We recently asked Mike Klein FIIC, FCSCE, SCMP about trends he is seeing in the PR and communications industry. He said: “AI-phobia is a huge, perhaps even existential threat, more than AI itself.”
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