🌟 Strategies for Empowering and Engaging Frontline Workers 🌐💼

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Deskless workers form a substantial part of the global workforce, representing a staggering 80%. Despite their significance, these employees are often overlooked by employers, who tend to prioritize their desk-bound counterparts.

As Thanksgiving approaches, it's crucial to recognize the challenges faced by deskless and frontline workers and explore how innovative technologies can enhance their empowerment, engagement, safety, and productivity.

About Deskless Workers 🛠️

Deskless workers, comprising around 2.7 billion individuals globally, operate without designated office spaces. They are prevalent in industries such as healthcare, retail, manufacturing, construction, transportation, and telecommunications.

7 Challenges Organizations Encounter with Deskless Workforces 🤔

1. High Turnover Rates 🔄

- Blue-collar industries struggle to retain deskless workers, with turnover rates as high as 100% in sectors like supermarkets and quick-service restaurants.

2. Difficulty in Communication 📧

- Over 83% of frontline workers lack corporate email addresses, hindering efficient communication.

3. Lack of Belongingness 👥

- Poor workplace communication leaves deskless employees feeling disconnected, with 80% of remote workers reporting a sense of exclusion.

4. Limited Access to Information 📚

- Deskless workers, already challenged by technology limitations, face difficulties searching for relevant information, impacting productivity.

5. Disengagement and Isolation 😟

- Only 56% of deskless workers feel connected to their employers, with 84% stating they don't receive enough communication from top management.

6. Voicelessness and Lack of Empowerment 🔇

- Due to communication barriers, deskless employees often feel voiceless, with over 40% believing their ideas go unheard.

7. Higher Risks of Injury and Illness 🤕

- Deskless workers face increased work-related injuries, and with the advent of COVID-19, ensuring their safety has become a top priority.

Digital Workplaces and Deskless Employees 💻

While desk-based workers benefit from various communication tools, only 1% of business software spending focuses on deskless technologies. However, this trend is changing, with 82% of organizations planning to increase their investment in technologies that empower deskless employees.

The Role of Technology in Empowering Deskless Workers 🚀

Innovative technology, particularly mobile-first solutions, plays a vital role in transforming the work experience for deskless employees. However, despite spending most of their working day using technology, 60% of deskless workers express dissatisfaction with the tech provided.

More Interesting Facts About Deskless Workers 🌍

- 83% of deskless workers are provided with desktop PCs, laptops, or speakers.

- 70% of deskless workers desire more tech for their jobs.

- 59% feel the communications they receive are inadequate.

- Only 6% rely entirely on digital processes for deskless work.

Strategies for Empowering Deskless Workers with Technology 🌐📱

Tools such as Speakap (www.speakap.com) provides branded communication platforms that enable companies to engage and inform their frontline staff, from anywhere at any time. 

The solution, available on both mobile and desktop, connects workforces and empowers employees to provide optimal customer experiences. From messaging and news items to private groups and events, Speakap provides compnies the opportunity to deliver relevant and timely content to their workforces and supports both business growth and employee retention. Let's explore some ways we can empower our workforce.

- Create targeted groups for connectedness.

- Share company news and updates with frontline employees.

- Ensure intuitive mobile-first communication.

- Provide easy access to important company information.

- Deliver personalized and relevant information.

- Enable instant push notifications for emergencies.

- Establish two-way communication channels.

- Empower managers to connect with their teams.

- Integrate various communication channels into a unified platform.

- Measure engagement and tie campaigns to business goals.

As we approach Thanksgiving, let's extend our gratitude to deskless workers by acknowledging their contributions and implementing strategies to empower, engage, and ensure their well-being. 🙌✨

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