Streaming Steals View Time From Cable; College Football Is Back In A(d)ction
This week on Data Dose:
Stealing From Cable To Pay Streaming
A new market trends report from Inscape shows year-over-year shifts in Q2 share of viewing time. Notably, streaming watch-time was up 9.7% in Q2 2023 vs. Q2 2021, while cable/satellite’s share of minutes watched dipped by 9.8% during the same timeframe. [READ MORE]
College Football’s Week 1 TV Ad Coup
With live games airing for four straight days, college football’s week 1 return was a holiday for fans, networks and advertisers. iSpot data below shows how the sport had nearly six times the share of household TV ad impressions of the No. 2 program for the week. [READ MORE]
Back-To-School’s Sonic Strategy
Are brands trying to appeal to buyers or wearers when it comes to back-to-school advertising? Songtradr looks at the music from this year’s top back-to-school TV ads, and uses AI to pinpoint how likely songs are to appeal to various age groups, from 13-to-17 up to 65+.
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Charter Says ‘No More Mouse’
Charter’s blackout of Disney-owned networks is the latest salvo in a growing conflict around carriage fees. Axios uses American Television Alliance data below to show how the frequency of these blackouts has grown since 2010.
Which Genres Rely On Mega Hits And Which Spread The Love?
New data from Parrott Analytics dives into the TV genre wars, revealing which genres lean on mega hits and which offer a broader appeal.
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