Study Abroad Trends 2024: What Matters Most to Students?

Planning to study abroad in 2024? A recent survey by Keystone Education Group sheds light on the key factors influencing international students' decisions. Here's a breakdown of the most important insights:

Top Priorities for Choosing a Program/University:

• Graduate Programs Lead the Way: A majority (57%) of respondents are aiming for Master's degrees, followed by undergraduate (23%) and doctoral programs (20%).
• Internships & Work Opportunities Gain Traction: There's a significant increase (46% YoY) in student interest for internships and work placements. This highlights the growing importance of practical experience alongside academics.
• Campus Life Matters: Accommodation and overall campus life play a more significant role for students choosing where to study abroad.

Application Trends:

• Application Surge: The report reveals a dramatic rise in the number of applications submitted per student. This year, 250% more students plan to apply to four or more programs compared to previous years.

Barriers to Applying:

• Cost Concerns Remain High: Affordability is the biggest concern for students (69%), unsurprising given recent trends.
• Application Fees & Missing Information: High application fees and a lack of clear or complete information on program websites and landing pages are major deterrents for students.

Tips for Educational Institutions:

• Clear & Up-to-Date Information: Ensure your website and landing pages have accurate and comprehensive program details.
• Strategic Fee Waivers: Consider waiving application fees for students from specific target markets or program start dates.
• Student Testimonials: Showcase positive student reviews to build trust with prospective students.

Additional Considerations:

Time constraints (22%), safety concerns (19%), and political factors (18%) were also identified as areas of concern for students planning international studies.

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By understanding these key trends and addressing student concerns, educational institutions can improve their recruitment strategies and attract a wider range of talented international students.

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