Take the Lead: Be Comfortable Standing Out from the Crowd

Embrace the moments that raise eyebrows, it means you're not bland or beige.

For those of you who know me in real life, or have heard me on my podcast, you will know I show people how to make their conversations in business count.

Whether you're selling within, taking care of or supporting the company the ONLY priority is how you speak with people.

You'll read that sales is changing.

They're probably right from their own perspective. Are they selling a software that will change your processes in a revolutionary way? Possibly.

Everyone wants the perfect formula to the perfect sales pipeline. Well, let me tell you it doesn't exist.

Have I raised YOUR eyebrow?

This is because perfection doesn't exist. Full. Stop.

All we can strive for is the best we can. So when you're thinking about selling (or buying for that matter), are you offering them the best they can?

Okay, so what am I suggesting you do?

Well, I'm so glad you asked.

Aside from what you are saying to people, there's also the how you are keeping track of who you're talking to.

It doesn't have to be complicated. Whether you're a start-up or multi billion £ organisation, there will be key principles that will define your success.

• Who are you talking to? Keep notes.
• Why should they talk to you? Keep notes.
• When is the best time for you to be speaking? Keep notes and create a diary task.
• What will them working with you bring you? Keep notes.
• Where are you going to refer them to for a 2nd opinion? Share case study notes.
• How are you going to prove you are the best they need? Again share case study notes.

Seems obvious, doesn't it? But how many of us, me included, can raise our hands (and eyebrows) to say we are guilty of over-complicating the process?

I talked about this on my show recently and then recommended tons of books that I have on my bookshelf that may help you too. If we can take away just one thing from any activity it's been worth it.

What is a sales process? Listen to find out more here...

Once you've got your process nailed it makes for much easier conversations. Because then, that's all you need to concern yourself with. Having conversations.

"But how do I stand out?"

You need to understand YOUR USP.

What makes you UNIQUE?

There's lots of theory however your uniqueness is, well, unique to you.

Take a listen to David Christian and I exploring this on the latest podcast episode. It may be you, it may be your product or service, it may be the culture of your team...

Whatever it is, I'd love to hear from you as to what makes you Unique.

Your answers could well help someone else begin to find what they're looking for.

Until next time!

Do you need help putting conversations back to the heart of your business to serve your customers? Head to my ChinWAG diary link to find a good time to chat.

THANKS A BUNCH FOR READING, SHARING, LISTENING AND SUPPORTING!

Remember, you never know where a conversation will lead...it's up to you to take the lead.

Stay Curious & Speak Soon,

Wendy

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Who is Wendy?

With 36 years making conversations count for others, 18 of those years running her own business, she's started approx. 2 million conversations, helped 1000's of people through her training sessions and lined up billions of £££'s in potential opportunities. 

"Don't let worry get in the way of your business building new relationships with customers." 

Fancy a ChinWAG? Explore how she can help you.

Buy her Book, a best seller on Amazon, how to sell over the phone that shares making conversations count.

Listen to Wendy's story She shares why she loves helping others start conversations.