Tech-based communication: are you using it effectively?
Michael J. Hughes North America's Networking Guru
Helping business/sales professionals identify, access and leverage networks for optimal results.
There's no question that the last five years have created a seismic shift in how we communicate. Research confirms that almost 80% of communication today is now technology-based.
The problem isn't that this is a bad thing; it's that we haven't expanded our mindset or developed our skills to maximize tech-based communication in today's environment.
Traditionally, technology-based communication (email, online networks) was used to transfer information, with no regard for its impact on relationship-building.
Today, email and social media can be an active part of managing the relationship process by building trust, adding value and contributing to results in every exchange.
Objective. Remind yourself that every exchange represents a relationship-building opportunity. Are you crafting a message that will move the relationship forward?
Words matter. Ensure your message reflects a personalized approach that is warm, transparent and genuine. Words have a huge impact on the recipient's perception of your character and professionalism.
Brevity. Tech-based communication tends to be overly-structured and information-based. Write the text, leave it for 5 minutes, then come back and cut 30% of the content.
Think text message. Not sure how to cut back on words? Pretend you're sending a text message. That way, you'll focus more on the core value and reduce the word count.
Focus on process. Communication is a vehicle that advances the relationship process. Does your message include the opportunity for the recipient to respond? It's what really matters.
This week's tip: Today's hybrid world requires a different mindset and new skills. Are you exploiting technology-based communication as part of your relationship-building tool kit?
P.S.: Need help? Let's chat and make 2025 your best year ever
#NetworkingForResults #BuildBetterOnlineRelationships #HybridNetworkingWorks
Growth for Businesses and Professionals. Working with Companies, Entrepreneurs, Leaders, Professionals, and Boards of Directors
2wThose are wonderful tips Michael! Writing too much is a common problem. I'm working with a client who has self admitted that she writes mini novels instead of brief emails. Recognizing the problem is the step!
President & Creative Director @ McGill Buckley | Founding Partner
3wGreat advice, Michael J. Hughes North America's Networking Guru. On a much more regular basis than I would have thought, I find myself shaking my head at correspondence that lands in my inbox, on my iPhone or, arrives as a DM.