Tech Talk Down Under | May '24
Welcome back to our monthly newsletter. We bring you good reads from our regional blog, case studies from Aussie and Kiwi customers, and Zoho product updates.
Zoho Community meetups
Throughout the year, we're running free in-person workshops on various Zoho apps. It's a great opportunity to meet fellow users and explore how Zoho can work for your business. Come down and say g'day to the A/NZ team!
Australia meetups | New Zealand meetups
Product updates
Here's a full list of product updates we've made since our April newsletter.
Product training
Our in-house training team conducts regular online and offline courses. These training sessions can help you get more out of your Zoho subscription.
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Customer spotlight
When Kat started her venture, she looked for ways to use technology to solve her challenges. Before long, she had MailChimp for lead management, marketing emails, and her website; Gmail for operational emails; AirTable for CRM functionality, marketing calendars, and data analytics; Wave for her finances; and Trello and Asana for project management.
While they were all great technologies individually, it was a massive challenge to get them to work as one. Luckily, that's exactly what Zoho One offered. Today, Kat uses Zoho apps at every stage of the business development process. From lead generation and nurturing through to conversion and support, she's implemented Zoho Social, Forms, Sites, SalesIQ, Bookings, CRM, Projects, Books, and more. Crucially, she still continues to use other systems like Gmail, Thinkific, and Zoom—except now, they all speak to each other more naturally. Read the full story here.
"In the CRM, you can get a great overview of every email you've sent, so I have it connected to my Gmail. [...] I can easily go into the CRM and see all of the emails that concern a certain client rather than searching through my Gmail account for multiple different emails." — Kat Sorbello, Founder, The Stella Way
AI is great, but let's be mindful: It also raises potential privacy and security risks
Its value is no longer questionable. However, many businesses don't talk enough about the privacy and data security risks associated with welcoming AI with open arms.
Proposed changes to Australia's Privacy Act of 1988 could soon require small businesses to comply with the Act. This means paying closer attention to what data you collect, how you process it, and who's got access to it. New Zealand's Privacy Act is incredibly similar to Australia's, so if you're a Kiwi business, it's never too early to start thinking about what compliance might look like for you.
We broke down some of the biggest challenges organisations face in relation to using AI, along with practical mitigation strategies you can employ today. Have a look.
Thanks for sticking through to the end. Catch you next time.