Technical Skills for Success in E-commerce Retail
For the longest time, workers in the retail industry have been lumped into an ‘unskilled’ category. Since — let’s face it — technical know-how is hardly needed to stock shelves or welcome customers as they troop in or scan products at checkout.
E-commerce presents a new world of benefits to business owners, as you’re able to defy geographical boundaries, increasing brand visibility and appeal, and you get to close sales digitally, which helps you spend far less on rent and maintenance costs.
That being said, the world of e-retail is diverse, nuanced, and more complex than meets the eye. It demands more than mere book-keeping and number-crunching or a heavy dose of customer service. As a worker in e-commerce, the entire customer experience sometimes hinges on your retail skills.
Whether you’re crushin’ it as a brick-and-mortar store and looking to go digital, or you’re fully-online and seeking ways to increase your sales conversion, these value-add retail skills will make you irresistible to a new generation of online buyers.
But first, a background on the retail industry.
What is the e-commerce retail industry?
The e-commerce retail industry is a booming sector of the economy that refers to the buying and selling of goods and services over the internet. It has seen explosive growth in recent times, as more consumers troop online for their shopping needs.
There are a variety of different types of e-commerce retailers, ranging from small businesses to large multinational corporations. Some of the most popular e-commerce retail sites include Amazon, eBay, and Alibaba.
This retail forecast carried out by Insider Intelligence hints that in 2022, global retail sales are projected to grow 5% year-over-year (YoY) to exceed $27.33 trillion. The e-commerce retail industry is expected to continue to grow at a rapid pace in the coming years, as more and more consumers turn to online shopping as their preferred method of purchase.
Recommended by LinkedIn
This sector of the global economy provides a great opportunity for entrepreneurs and businesses to tap into a growing market. But scaling this ladder to success demands a certain technical skillset to create and nurture meaningful relationships with customers.
What technical skills are needed to excel within the E-commerce retail industry?
Some basic skills that are needed in the e-commerce retail industry include:
You find this interesting? Keep reading the full article here
For more than 10 years, our solutions have helped dozens of retailers turn leads into sales, and lay the foundations for high customer lifetime value. Take the leap with us. Book a demo today!
Find out how Efficy is the best option for your business!