Think non-money-making programs are hard to sell? Think again...
The world has gone kinda crazy & stress, anxiety, burnout & mental exhaustion are at an all-time high
People are buying coaching programs & services because they want to feel better
They want to feel like they have control of themselves & their lives once again
If you're offering any of these kinds of services (or any service really) and want to cut through the noise to attract the clients who are looking for the exact help you provide there are a couple of things you can tweak to help you bring in more clients right now:
(This is a long one that I should probably be charging for. Grab a beverage & dig in)
1. Get clear on exactly who your services are best suited to
Vague marketing for "anyone with anxiety, stress or burnout" does not bring clients.
There are so many different types of people in so many different types of situations who need what you offer. If you're not talking to one particular market & showing them how you can help them with their specific situation then booking clients will be harder.
Here are some examples of who you could potentially serve:
Each one of those people will experience their problems & daily frustrations in a different way.
You want to get to know these people on a deep level so that your marketing shows them that you understand their situation (like you're a fly on the wall) and demonstrates how you can help them overcome their unique situation that's causing stress, exhaustion or burnout.
2. Create results-based offers
When you're clear on your WHO, you want to find out what it is they desperately want. This way you can create a results-based offer which makes sales SO much easier.
Example:
3. Make your sales process stress-free
People are stressed already. If you're adding to their stress with your sales process then they WON'T buy from you, they will move on to the next coach or expert.
You want to help your market calm down & make informed decisions without pressure or manipulation.
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This way you're likely to book even more clients!
If you're following "common coach" marketing strategies then you're adding to their stress because these strategies actually make it HARD for people to buy.
There are too many steps for your market to go through to make an informed buying decision.
Common coach marketing has taught us to:
🙄🙄🙄🙄
What you want to do instead is use your marketing (content, posts, videos, workshops, websites, etc) to clearly show people:
When you put all the information your market needs to make a buying decision right there in your marketing you empower your audience to be able to make an educated, well-thought-out decision in their own time
This attracts perfect-fit, incredible clients who are excited to work with you and get the exact results they desire.
If you'd like some help with implementing what I've recommended in this article so that you can attract at least 2-5 perfect-fit clients every month with ease then The Client Accelerator might be a great fit for you.
In this 8 week 1-1 program we work on:
This program is best suited to you if:
You'll make back your ENTIRE investment in just 1-2 sales
If you'd like the rest of the details send me a message saying CLIENTS. I'll ask a couple of quick questions to make sure I can help you get the results you want & will send them over.
In your corner
Ann
P.S. Want to find out more about why "common coach" marketing makes it HARD to make sales & how my content system works? Watch the Content That Creates Clients workshop here.
High Performance & Leadership Coaching for Entrepreneurs and People Leaders | English & German
1yThank you for this, Ann du Plessis.
I specialize in facilitating discussion by bringing like-minded people together to create real impact | Amazon New Release Best Seller | Walking the Path - A Leader's Journey | GoFundMe
1yVery nice!