Thirteen Reasons To Not Post Daily Blogs

Are you afraid of becoming over-exposed, or feel like there is pressure to post something to keep up with the competition, but don’t feel the inspiration to write?

I am posting 50 articles in August – and all of them have been written since towards the end of July, many of them being written on the day of publishing.

I recognise this is not for everyone.

The initial plan was to release one every day, but I decided two weeks into August that I was too far ahead, so the aim became 50 blogs instead… it keeps me engaged.

Again… this is not for everyone.

There are many ways you would not want to post a blog every day. And there are many reasons why I will not continue to do so after this entry-level exercise of copywriting.

It affects the quality

There is no way that you can produce an article every day that is the same quality as blogs if you were writing one per week.

It seems obvious, but it’s not.

If you have a defined goal, target audience and have developed a long-term plan, two well-thought-out blogs per week are better than seven adequate ones per week.

Cannot proof-read and edit efficiently

One of the main reasons the quality cannot be as good is that, if you are writing one blog every day, unless you are so far ahead that you have time to go over work in advance, you will not have the time to proof-read and edit the work effectively.

I am subject to this.

I am trying to post 200 blogs from August 01 to December 31.

Afterward, I will just publish one to two blogs a week, but put the same time in.

When I have done so, we can measure the quality of them and see which one holds up.

I think it’ll be the latter.

Cannot explore issues thoroughly

You have to come up with too many ideas to be able to thoroughly explore each of them.

It is simple – you have a full-time job among real-life commitments.

Three hours a day you can spend writing – max.

There is no way you can think about a concept, explore it thoroughly and get everything out of that topic within that time frame.

You don’t have a lot to say

You just may not have a lot to say.

If your aim is not to just write whatever comes to mind, which seems to be my strategy to this day, then you may just have one thing on your mind that is worthwhile speaking about - a lot.

It might be that you create one masterpiece over the month.

If I wrote one blog over the month, the quality of that work would dwarf this article.

Your search engine results will not be effective

To be effective in your marketing, you must have an aim. A target market, a defined audience.

Besides this being your only venture, it would be impossible to create a well-defined strategy and create the long-form quality articles that would get you effectively ranking on Google. Not every day...

It takes a lot of your effort

Sunday is a blessed day for me. A day of pure writing.

Saturdays are usually much of the same.

I try to squeeze 30 hours writing into the week, outside of my 40-hour weeks at work.

If you don’t want to be so engaged, perhaps just five hours a week is enough, and one or two quality blogs are published as a result of that - and that's great.

You are over-exposed

We are in an era of information.

90% of everything is crap.

That includes your work, too. And mine.

And yes, you are over-exposing yourself by posting every bit of work you do on the internet.

This piece of work will still be here in one year, two, three years...

But my skills at that point will have dramatically increased. This piece of work will no longer be fully representative of my abilities.

Over-exposure is an issue.

You repeat yourself from time to time

When you am writing two blogs a day, it’s hard not to yourself.

I try to be original in my writing as much as possible.

To do so, you must bring my unique perspective and tell stories that only you could tell.

But sometimes, the points you make in topics will overlap.

And they are not fully explored, as mentioned earlier.

It would be much better to collect all of the best quality work I have on all these topics and publish them in long-form, more articulated pieces of work.

Oh well, maybe next year I can do that...

You should experiment with other formats

Writing blogs is not the only thing that exists. You can also write:

• Books
• E-Books.
• Illustrations.
• Infographics.

I will explore them after I publish my first million words.

All the ways I mentioned to differentiate above are just the tip of the iceberg when you consider:

• Vlogs
• Podcasts
• Interviews
• Audio
• YouTube videos (scripted)

Whatever it is, it doesn’t have to just be a blog.

Perhaps instead of one blog a day, you do a daily vlog and write one quality long-form article a week for the rest of the year.

They simply cannot be more than a couple of thousand words

The biggest article I have written and published was 3500 words.

I can often write 5000 words in a day.

There are some days I write 10,000.

But when you consider editing, when half of that word count is cut to make your work more concise?

Those are the first drafts. They need a lot of work to be good articles.

A lot of the work I post is not the best representation of me. I spend too little time editing my work, I know that.

You cannot have the time to promote that work effectively

If you were to market your business effectively, you wouldn't want to be sat writing blogs every day.

There are other things to consider.

How do you get that content in the hands of people?

Who views the content?

For example, I work full-time and spend perhaps three hours a day - writing, editing and publishing one blog every day.

How much more time could I dedicate to the outreach of that content, besides a simple post to LinkedIn?

That is something for me to consider.... and perhaps long-term this will work out, but as an overall strategy, content marketing is not just about writing a blog a day... there's much more to it.

You are representing someone else (a company)

*And you haven’t had the preparation time.

If this is not a personal endeavour, then you should always be more cautious.

I was working for a hypnotherapist last year.

Since I have become more proficient in content writing, I have been in touch with him.

I want to go back and fix some of his work.

It’s not that I didn’t put in the work or do the due diligence.

I am just a better writer now than twelve months ago.

You should be working well in advance and publishing one to two high-quality pieces of original work a week. If you can comfortably do that, then consider publishing more or remarketing content in bite-sized chunks.

Your intention is not to become great

Not everyone is so driven that they need to become great to self-validate.

For me, my goal is to become a great copywriter.

And to do so, I need to be prolific.

That means 2000-3000 words every day.

10,000 words in some days.

Publish 60,000 words every month from August 2019 to December 2020.

That’s a million words.

And that’s just the practice run.

That’s when the marathon starts.