Three things to look out for at AWS re:Invent 2024

When our CEO mentioned attending AWS re:Invent this year, my initial thought was, "Great, but why?"

The emma cloud management platform embodies 'freedom of choice' in selecting cloud service providers and environments, so participating in a single-cloud event seemed like an unnecessary expense.

However, one should never underestimate the visionary thinking of an entrepreneur. And that's why my Cloud Journey takes me to Las Vegas...

And, our CEO was right as you can read in this article which I summarize below.

The cloud giant is likely to come in hot on sovereign cloud and multi-cloud, alongside generative AI updates.

To stay agile and to stay relevant major cloud firms are looking at meeting these demands, and AWS is no different. AWS has unveiled plenty of announcements over the last 12 months, ranging from more sustainable energy-sourcing projects to updated generative AI capabilities built into its cloud offerings.

With a 31% share in the global cloud infrastructure market according to Statista, AWS commands the largest chunk of the cloud marketplace and the firm shows no sign of letting that lead slip. Here are the three things I expect to see at AWS re:Invent 2024 as the firm looks to stay ahead of the pack.

Multi-cloud

While multi-cloud may not be as central a theme at re:Invent 2024, there’s a good chance it will form part of some of the firm’s key announcements as AWS looks to hammer home its commitment to cloud customers.

Sovereign cloud capabilities 

One of the biggest conversations in cloud computing over the last few months has been around sovereign cloud. This refers to cloud environments that ensure data is processed within specific geographical regions to help maintain regulatory compliance and national security.

Generative AI developments 

It wouldn’t be a tech conference in 2024 without some mention of AI and, more specifically, generative AI. There’s been no shortage of announcements from AWS already over the past year, and re:Invent will no doubt put the technology high on the agenda.

Demonstrating the emma cloud management platform at AWS re:Invent

We will indeed be at AWS re:Invent, and as I prepare to head to Las Vegas, I wanted to share why you should come see us at booth 1382'. 

Sovereign cloud capabilities

emma champions an agnostic approach to cloud operations, enabling organizations to effortlessly transition between various cloud providers and environments—be it on-premises, hybrid, or public. This allows seamless movement of applications, data, or workloads without encountering technical hurdles. 

Such flexibility empowers organizations to choose optimal solutions based on cost, performance, and unique requirements, including meeting sovereign cloud demands like data localization within specific regions. The inclusion of European providers like Gcore and Leaseweb exemplifies this capability.

Multi-cloud integrations

With emma, organizations are not confined to a single cloud environment, granting the freedom to select the most suitable option—be it a public cloud, private cloud, hybrid setup, or on-premises infrastructure—ensuring optimal performance and compliance.

emma streamlines the integration of public cloud providers, including hyperscalers, niche options like DigitalOcean or Alibaba, and European regional providers, in a multi-cloud setup without adding complexity. By leveraging each provider’s strengths, organizations can create a customized technology stack that perfectly matches their operational needs. Additionally, by integrating on-premises infrastructure through Vsphere, you can establish a ‘true multi-cloud environment’ that encompasses on-premises, private, and multiple public cloud providers.

This flexibility not only boosts operational efficiency but also positions organizations for sustainable growth and success.

Generative AI developments

emma’s agnostic, multi-cloud approach can support and accelerate enterprise generative AI programs by breaking down silos, reducing operational complexity, and enabling flexible, scalable access to the best AI tools and compute infrastructure available across leading cloud providers. 

The platform offers seamless support and unified management for enterprises running generative AI workloads across multiple clouds. Its cross-cloud orchestration capabilities identify the most cost-effective and performance-efficient resources for generative AI workloads, automatically balancing demand across cloud providers.

This ensures businesses can focus on innovation without being tied to a single ecosystem.

Hope to see you at AWS re:Invent.

Are you going to the AWS reInvent? If so, don't miss the chance to meet our team!!!!

We are excited to be present with our innovative cloud management platform that empowers organizations to make the right cloud decisions, fueling business success. And, as an event as AWS re:Invent is a nice blend of business and 'fun', we have something for you...

Exclusive giveaways at emma’s booth

emma has some exciting giveaways lined up for AWS re:Invent attendees! Stop by Booth #1382 to participate in our special offers:

$5 Amazon gift cards:

Grab a customized emma poker chip or scan our QR code at the booth for a chance to win an instant $5 Amazon gift card. We’re giving away 1,000 vouchers—don’t miss out!

$100 exam vouchers for cloud certifications:

Schedule before the event your demo with one of our experts at our booth to receive a $100 exam voucher for a major cloud certification of your choice. These vouchers are available in limited quantities on a first-come, first-served basis.

iPad Air 3:

Scan the QR code at the booth to enter the “Win with emma” contest for a chance to win an iPad Air 3! The lucky winner will be announced after the event.Get ready to unlock the future of cloud management—see you in Las Vegas!

➡️ Learn more on our event website.