TIK TOK News

Where Entertainment and Discovery Meets Performance

People come to TikTok to learn new topics and discover products and trends, taking real action as a result of this experience.

TIK TOK News Social media updates you NEED to know:

🚫 TikTok is taking action against rule violators by potentially banning repeat offenders and shadow-banning them after numerous offenses.

👀 TikTok has been working to counter influence attempts on TikTok. They're expanding our policies for state-affiliated media and introducing a new transparency report focused on our work to eliminate covert influence operations. These updates advance their commitment to building a safe and secure platform that remains free from outside manipulation and influence.

In the case of accounts belonging to state-affiliated media, they work with independent external experts to assess these accounts so that we can appropriately label them along with their content, including ads, in line with our state-affiliated media policies. These labels bring important context about the source of the information to their community.

TikTok World 2024: New Ad Solutions to Harness Creativity, Entertainment and Performance

From Tube Girl to #BookTok, TikTok has emerged as a global entertainment platform where over 1 billion people come to enjoy content that surprises, informs, educates and entertains them.

Over the past four years, advertisers have proven to be core to the TikTok experience and propelled their brands into the center of culture and entertainment by listening and being a part of the TikTok community.

"TikTok is entertainment that drives impact. With an audience of over 1 billion users, TikTok offers brands an opportunity to be innovative storytellers and connect with their communities in unique and creative ways," states Sofia Hernandez, Global Head of Business Marketing at TikTok.

They have worked on a new suite of

• Creative AI tools
• Performance and Measurement solutions
• enhancements to high impact Branding placements.

Check out Tik Tok for Business News

💸 TikTok Symphony

Symphony's suite of generative AI creative solutions helps make TikTok content faster, no matter your bandwidth, goals, or skillset.

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.🔗 TikTok tests out linking for publishers in organic videos

Return on Creative

When brands lean into TikTok-first content that strikes a chord and resonates with their community, it captures attention and drives engagement. Research has proven that creating TikTok-first ads boosts purchase intent by +37% and brand favorability by +38%

• TikTok One: A centralized destination for marketers to access our creative tools. Brands will be able to tap into this one-stop-shop to access TikTok creators, production partners, and insights, including TikTok Creator Marketplace and TikTok Creative Challenge.
• TikTok Symphony: Our new Creative AI suite that blends human imagination with AI-powered efficiency to help marketers scale content development, creativity, and productivity on TikTok. With Symphony, everything from writing a script to producing a video and optimizing assets is simple and efficient — fueling real results with a new paradigm of creativity.

new performance automation and measurement solutions:

• Performance Automation: Through predictive AI and machine learning, our new performance solutions maximize business outcomes for advertisers, whether that's driving more sales, leads, or app installs. Advertisers will be able to input the necessary assets, budget, and goals and TikTok's predictive automation solutions will select the best creative asset, choose the right audience, and put the best ad in front of the right customer at the right time, based on the advertiser's objectives.
• TikTok Shop Marketing Automation: Our new TikTok Shop marketing optimization solution will help automate bidding, budgeting, ad management, and creative for TikTok Shop products, while also considering the most important merchant costs — affiliate payouts, ad spend, and platform fees — to help optimize Shop merchant's total return on investment.
• Unified Lift: A new tool that measures the performance of your TikTok campaigns across the entire decision journey--empowering advertisers to confidently maximize the results of their investments on TikTok. Unified Lift combines the power of Brand Lift Studies and Conversion Lift Studies to give businesses a comprehensive view of their total TikTok campaigns' impact.

Learn more about our new Performance Innovations.