Timber

At eight o’clock in the morning, the crew arrived. It was going to be a sad day for the tree in my neighbor’s yard. A few weeks ago, a limb fell from a strong storm and almost hit the house.  

With chainsaws, hard hats, and safety equipment in hand, the crew began its work. And as I went about my business day, I could see the tree methodically being taken down. 

The contrast between the calmness of the crew and the severity of their task was striking to me. It reminded me that even in times of change, staying focused on our goals can help us make it through difficult moments.  

At six o’clock the crew had completed their job and left for the day. The homeowner was left with a missing piece of their landscape. It is nearly impossible to replace a full-grown tree overnight, so now the homeowner is left to start from scratch to rework the landscape plan. Landscape requires forethought as to what things should look like in 1, 5, 10, and 20 years. 

Have you heard the saying; When is the best time to plant a tree? The answer is twenty years ago, and if not then, plant today. 

And the same goes for creating a new client relationship. In our business, it is impossible to replace fully mature relationships overnight.  

For us to plant our trees we need a great lead gen strategy. A strategy that defines when we help, how we help, why we are the best to help, and social proof. We also should use technology to help us automate where possible. 

Join me Thursday, April 20th at 5:00 pm Eastern for a workshop on Lead Generation. Together, we will review what you need to do to create a great lead gen strategy that will help you grow your business. We’ll look at messaging and positioning, automation, metrics, and more. 

The takeaway from the workshop will be an action plan for creating a lead generation system that can help you build relationships with new clients. 

Register here

As this workshop is very interactive, there is limited availability and I am not recording it. If you would like to attend, but are not available for the workshop, please reply with "I am interested but can't make it". I will follow up with you. 

Thanks for reading,

Until next week,

Mark