Top 30+ Sports Brands Sponsored by Crypto & Blockchain Companies – Totaling Over $291M in Active Deals

The intersection of sports and blockchain is thriving, with over 30 global sports brands partnering with crypto companies. Of the 31 sponsorships identified, 74.2% remain active, showcasing a strong market presence, while 25.8% have ended due to various industry challenges.

The total annual sponsorship amount for active deals stands at an impressive $291.25 million, reflecting significant investment. However, despite this large figure, the sponsorship trend is starting to decrease as market fluctuations and crypto volatility impact partnerships.

Explore the major players in this evolving space and see which brands continue to thrive in the world of blockchain sponsorship!

1. FC Barcelona - Chiliz (Socios.com)

- Sponsorship: Fan tokens

- Amount: $100M

- Start Date: 2020

- Duration: Multi-year

- Status: Active

2. Paris Saint-Germain (PSG) - Crypto.com

- Sponsorship: Fan tokens

- Amount: $30M/year

- Start Date: 2021

- Duration: Multi-year

- Status: Active

3. UFC - Crypto.com

- Sponsorship: Official fight kit partner

- Amount: $175M

- Start Date: July 2021

- Duration: 10 years

- Status: Active

4. Formula 1 (F1) - Crypto.com

- Sponsorship: Global partnership

- Amount: $100M

- Start Date: 2021

- Duration: 5 years

- Status: Active

5. Inter Milan - Zytara Labs

- Sponsorship: Front-of-shirt sponsor

- Amount: €85M

- Start Date: 2021

- Duration: 4 years

- Status: Active

6. Philadelphia 76ers - Crypto.com

- Sponsorship: Jersey patch sponsorship

- Amount: $10M/year

- Start Date: 2021

- Duration: Multi-year

- Status: Active

7. Golden State Warriors - FTX

- Sponsorship: Official cryptocurrency sponsor

- Amount: $10M+

- Start Date: 2021

- Duration: Multi-year

- Status: Not Active (Due to FTX collapse)

8. LA Lakers - Socios.com

- Sponsorship: Fan tokens partnership

- Amount: N/A

- Start Date: 2021

- Duration: Multi-year

- Status: Active

9. AS Roma - DigitalBits

- Sponsorship: Front-of-shirt sponsor

- Amount: €36M

- Start Date: 2021

- Duration: 3 years

- Status: Not Active (Due to DigitalBits defaulting)

10. Aston Martin (F1) - Crypto.com

- Sponsorship: Official cryptocurrency partner

- Amount: N/A

- Start Date: 2021

- Duration: Multi-year

- Status: Active

11. McLaren (F1) - Tezos

- Sponsorship: Blockchain partner

- Amount: N/A

- Start Date: 2021

- Duration: Multi-year

- Status: Active

12. Inter Miami CF - XBTO

- Sponsorship: Front-of-shirt sponsor

- Amount: $4-5M/year

- Start Date: 2021

- Duration: Multi-year

- Status: Active

13. Portland Trail Blazers - StormX

- Sponsorship: Jersey patch sponsor

- Amount: $10M

- Start Date: 2021

- Duration: Multi-year

- Status: Not Active

14. NFL (Various Teams) - Socios.com

- Sponsorship: Fan token partnerships

- Amount: N/A

- Start Date: 2021

- Duration: Ongoing

- Status: Active

15. Italian Serie A - Crypto.com

- Sponsorship: Innovation and technology partner

- Amount: N/A

- Start Date: 2021

- Duration: Multi-year

- Status: Active

16. Manchester United - Tezos

- Sponsorship: Training kit sponsor

- Amount: £20M/year

- Start Date: 2022

- Duration: Multi-year

- Status: Active

17. FC Valencia - Chiliz (Socios.com)

- Sponsorship: Fan tokens

- Amount: N/A

- Start Date: 2020

- Duration: Multi-year

- Status: Active

18. Watford FC - Dogecoin

- Sponsorship: Front-of-shirt sponsor

- Amount: £700K/year

- Start Date: 2021

- Duration: Multi-year

- Status: Not Active (Due to relegation)

19. Leicester City - FBS (crypto services)

- Sponsorship: Front-of-shirt sponsor

- Amount: £12M/year

- Start Date: 2021

- Duration: 3 years

- Status: Active

20. AC Milan - BitMEX

- Sponsorship: Sleeve sponsor

- Amount: €6M/year

- Start Date: 2021

- Duration: Multi-year

- Status: Active

21. Fenerbahçe S.K. - Paribu

- Sponsorship: Fan tokens

- Amount: N/A

- Start Date: 2021

- Duration: Multi-year

- Status: Active

22. FC Porto - Binance

- Sponsorship: Sleeve sponsor and fan tokens

- Amount: N/A

- Start Date: 2021

- Duration: Multi-year

- Status: Active

23. OG Esports - Socios.com

- Sponsorship: Fan tokens

- Amount: N/A

- Start Date: 2020

- Duration: Multi-year

- Status: Active

24. Miami Heat - FTX

- Sponsorship: Arena naming rights

- Amount: $135M

- Start Date: 2021

- Duration: 19 years

- Status: Not Active (Due to FTX collapse)

25. Washington Wizards - FTX

- Sponsorship: Cryptocurrency partnership

- Amount: N/A

- Start Date: 2021

- Duration: Multi-year

- Status: Not Active (Due to FTX collapse)

26. Green Bay Packers - Socios.com

- Sponsorship: Fan tokens

- Amount: N/A

- Start Date: 2022

- Duration: Multi-year

- Status: Active

27. Red Bull Racing (F1) - Bybit

- Sponsorship: Cryptocurrency partner

- Amount: $50M

- Start Date: 2022

- Duration: Multi-year

- Status: Active

28. Dallas Mavericks - Voyager

- Sponsorship: Cryptocurrency brokerage partner

- Amount: N/A

- Start Date: 2021

- Duration: Multi-year

- Status: Not Active (Voyager bankruptcy)

29. West Ham United - Socios.com

- Sponsorship: Fan tokens

- Amount: N/A

- Start Date: 2021

- Duration: Multi-year

- Status: Active

30. Arsenal - Socios.com

- Sponsorship: Fan tokens

- Amount: N/A

- Start Date: 2021

- Duration: Multi-year

- Status: Active

31. Miami FC - XBTO

- Sponsorship: Front-of-shirt sponsor

- Amount: $4-5M/year

- Start Date: 2021

- Duration: Multi-year

- Status: Active

Will we witness a resurgence of crypto sponsorships if Bitcoin prices rise? What do you think – can a crypto market rebound reignite the sports sponsorship boom?

Created with the team at Sports 3

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