Top 7 Generative AI Applications In AR And VR For Customer Experience

Top 7 Generative AI Applications In AR And VR For Customer Experience

What specific challenges in customer engagement can Generative AI address within an enterprise's AR and VR applications?

Picture this: customers stepping into a virtual world, exploring products in a showroom that doesn't physically exist or envisioning an immersive brand narrative that captivates their senses. Now, amplify this transformative experience with the advent of Generative AI. As a powerful catalyst, Generative AI doesn't just bridge the gap between reality and the virtual realm; it unleashes a new era of possibilities, where personalized, dynamic, and captivating customer experiences take center stage in AR and VR applications.

Today, around 76% of consumers anticipate companies to leverage new technologies like AR and VR to elevate their shopping experiences.

This growing consumer expectation underscores the imperative for businesses to adapt and meet the evolving demands of their audience. Let's delve into the top 7 Generative AI applications that are reshaping the narrative of customer engagement in this digital frontier.

Before Generative AI in AR, VR:

• Content creation speed was relatively slow, relying on manual efforts.

• Limited personalization options for the content.

• Limited variety in content due to manual creation efforts.

• Static content lacked a real-time interactive feel.

• Resources were dedicated to pre-creating content.

• Scalability challenges with fixed content.

• Manual adjustments required for each virtual event/showroom.

After Generative AI in AR, VR:

• Content is rapidly generated on demand, nearly instantaneously.

• Highly personalized content tailored for each user.

• Content dynamically adapts to user engagement in real-time.

• Diverse and extensive possibilities for content creation.

• Realistic and immersive experiences for users.

• Efficient resource use with on-the-fly content generation.

• Easily scalable to meet increasing demands.

Top 7 Generative AI Applications In AR And VR For Customer Experience

1. Virtual Showrooms, Events and Advertisements:

Limited physical space makes showcasing an entire product range challenging for businesses. AR and VR enables businesses to overcome physical constraints, creating expansive virtual showrooms and events. This solution allows customers to visualize and customize products in real-time, bridging the gap between the digital and physical shopping experience. In virtual showrooms, Generative AI plays a pivotal role in dynamically generating realistic environments. It empowers businesses to create interactive and engaging virtual spaces where customers can explore products in real time. This involves generating 3D models, textures, and interactive elements on-the-fly, ensuring a personalized and dynamic experience for each user. Customers often struggle to visualize products in different contexts or settings before making a purchase decision. Generative AI introduces Virtual Concepts, allowing users to imagine products in any conceivable concept in AR and VR. Whether envisioning furniture, vehicles or sanitaryware products in various room setups or experimenting with different design elements, Virtual Concepts powered by Generative AI enhance customer engagement and facilitate a more informed and personalized product exploration journey.

In the realm of Virtual Reality advertising, the integration of Generative AI takes a revolutionary leap, particularly exemplified by DaveAI's GenAI Middleware Hub. This cutting-edge hub plays a pivotal role in connecting AI models seamlessly with the application layer, acting as the bridge that brings AI-generated content to the forefront of 3D advertisements. By facilitating the streamlined integration of AI-generated content into campaigns, DaveAI's GenAI Middleware Hub not only enhances the efficiency of the workflow but also unlocks the potential for unparalleled creativity and dynamism in VR advertising, ushering in a new era of immersive and engaging customer experiences.

Carrier introduced a 3D ad campaign for Haori, in collaboration with DaveAI. Departing from the ordinary, this campaign transcends traditional advertisements, immersing viewers in a virtual living space where the Haori Air-conditioner becomes the focal point. An avatar seamlessly blends technology and storytelling to redefine the advertising landscape.

This ad campaign employs generative AI powered 3D visualization and a virtual avatar synthesis pipeline to create a visually captivating narrative that sets it apart from conventional advertising. Two generative AI features from DaveAI's pipeline were used: (i) Automated Real time 3D Synthesis - Text to 3D Avatar (ii) Automated Scene(Image/Video) Creation from 3D Assets. DaveAI trained the AI models in-house, allowing for greater control over how AI behaves, ensuring that the avatar accurately represents the brand's vision and values. DaveAI’s GenAI Middleware Hub - played a crucial role in bridging the gap between the AI models and the application layer. This hub facilitated the integration of AI-generated content into the campaign, streamlining the workflow.

• Before Generative AI: Static displays with limited product representation.

• After Generative AI: On-the-fly generation of dynamic virtual showrooms, adapting in real-time to customer preferences.

DaveAI, in collaboration with Hero MotoCorp has developed a pioneering solution with the objective of enhancing the customer experience by enabling users to preview the bike - Harley Davidson X4 40 in real-world scenarios, enhancing their connection with the product.

The Generative AI Explorer allows buyers to visualize their purchased bike in high-quality, realistic environments. DaveAI has seamlessly integrated Midjourney's image generation capabilities, ensuring a vast array of locations for users to preview their bike. This integration enables users to explore different terrains, environments, and lighting conditions, enhancing the realism of the visualization process. The DaveAI platform acts as a robust middleware. It ensures smooth data exchange, real-time rendering, and user-friendly interfaces, enhancing the overall user experience.                                

2. Product Visualization in VR:

Showcasing the full range of vehicles and its features in traditional settings is often impractical due to space limitations. VR addresses this challenge by creating realistic and customizable environments. This allows customers to explore vehicles in detail, fostering greater interest and engagement. The solution revolutionizes how customers interact with automotive products before making purchase decisions. It generates detailed 3D models of vehicles, allowing customers to explore every aspect. Additionally, it can dynamically adjust visual elements based on user preferences, providing a tailor-made experience.

• Before Generative AI: Fixed 3D models with limited customization.

• After Generative AI: Dynamic creation of realistic product visualizations that respond to user inputs. Users can interact with products in real-time, customize features, and witness instant adjustments, creating a more engaging and tailored exploration.

3. AR Interactive Product Feature Demonstrations:

Slow website loading times contribute to high bounce rates, leading to missed opportunities for product feature exploration. Generative AI empowers AR for interactive product feature demonstrations, providing a solution to the challenge of website loading times. This interactive approach engages customers in real-time, offering immersive experiences that reduce bounce rates and enhance product understanding. In AR interactive demonstrations, Generative AI is utilized to create dynamic and responsive overlays. It can generate interactive elements, such as animations, annotations, and product details, based on user interactions. This ensures that the AR experience is not only visually engaging but also highly informative.

• Before Generative AI: Pre-recorded or scripted feature demonstrations.

• After Generative AI: Adaptive, interactive demonstrations generated on demand. Users experience real-time responses to their queries and inputs, providing a personalized and informative journey through the product features.

4. VR Immersive Training Experiences:

Complex products pose challenges for customers to understand without hands-on experience. Generative AI creates immersive training experiences in VR, addressing the challenge of product complexity. It generates dynamic and adaptive content, helping customers grasp intricate product details through interactive and personalized training modules. Generative AI contributes to immersive training experiences in VR by dynamically generating scenarios and content. It can adapt training modules based on user progress, creating personalized learning paths. This ensures that users are presented with content tailored to their needs, enhancing comprehension and retention.

• Before Generative AI: Static training modules with limited interactivity.

• After Generative AI: Users can engage with realistic simulations, enabling them to comprehend complex product functionalities in a dynamic and interactive manner.

5. Gamified Marketing Campaigns in AR and VR:

Saturation of marketing messages diminishes the impact of traditional campaigns. Generative AI introduces gamified marketing campaigns in AR and VR, solving the issue of message saturation. Interactive and memorable campaigns encourage customer participation, creating a more engaging and impactful marketing strategy. Generative AI adds a layer of intelligence to gamified marketing campaigns. It can dynamically adjust game elements based on user behaviour, preferences, and performance. This adaptability ensures that the gaming experience remains engaging and challenging, providing a personalized and memorable interaction.

• Before Generative AI: Traditional campaigns lacking interactive elements.

• After Generative AI: Gamified marketing campaigns dynamically generated. Interactive, memorable experiences encourage customer participation, transforming marketing efforts into engaging and personalized interactions.

6. Avatar Simulated Social Interactions in AR and VR:

Online shopping lacks the social interactions found in physical stores, impacting the decision-making process. Generative AI leverages avatars to simulate social interactions in AR and VR, addressing the absence of real-world connections. Avatars powered by Generative AI provide recommendations and engage customers, creating a more social and personalized shopping experience. Generative AI contributes to the creation of avatars that simulate social interactions. The adaptive nature of Generative AI ensures that avatars can respond dynamically to user inputs, fostering a more natural and engaging virtual conversation. Generative AI, specifically Large Language Models (LLMs), empowers chatbots with advanced language understanding. This revolutionizes product discovery through conversational interactions, providing users with tailored recommendations, detailed information, and a more engaging shopping experience. LLM-powered chatbots become intelligent conversational agents, addressing the limitations of conventional chatbot interactions.

• Before Generative AI: Avatars with limited interactions.

• After Generative AI: Avatars that can communicate on anything under the sun. Users experience social interactions in the virtual space, creating a more immersive and socially engaging shopping environment.

7. Text-to-Avatar Animations for Personalized Interactions:

Online interactions sometimes lack the human touch, leading to a less engaging customer experience. Generative AI introduces Text-to-Avatar Animations, bringing avatars to life based on textual inputs. This solution brings the human touch in customer interactions on digital platforms, making the experience more trustworthy. The AI interprets the text, generates appropriate facial expressions, body movements, and voiceovers, creating a lifelike and personalized interaction. This dynamic response mechanism enhances the expressiveness of avatars, making the interaction more engaging and relatable.

• Before Generative AI: Limited options for human touch in virtual experiences.

• After Generative AI: Avatars brought to life through text inputs, with Generative AI dynamically creating animations, facial expressions, and voiceovers.

Generative AI in Augmented Reality and Virtual Reality offers a multitude of benefits for enterprises aiming to enhance customer experience. Here are several key advantages:

• Enhanced Personalization: Generative AI tailors experiences, providing customers with personalized interactions and content in AR and VR.

• Dynamic Content Creation: Enables real-time, on-the-fly generation of content, ensuring fresh experiences for customers.

• Immersive Product Discovery: Facilitates interactive and immersive product discovery, allowing customers to visualize and customize products in virtual environments.

• Efficient Training Solutions: Enhances employee training through immersive VR experiences, improving understanding of complex processes and products.

• Adaptable Marketing Campaigns: Allows for adaptive and personalized marketing campaigns in AR and VR, increasing customer engagement.

• Increased Customer Engagement: Provides innovative ways for customers to interact with products, fostering a deeper connection with brands.

• Streamlined Workflow: Improves workflow efficiency with tools like middleware hubs, ensuring seamless integration of AI-generated content.

• Competitive Edge: Enterprises adopting generative AI stay at the forefront, offering cutting-edge customer experiences and gaining a competitive edge.

Our research underscores the transformative potential of AR and VR, with 67% of executives recognizing their profound impact on customer engagement. This recognition signifies the pivotal role these technologies play in shaping the future of business interactions. Are you one of them?

By partnering with DaveAI, enterprises gain access to a wealth of innovative tools, personalized solutions, and a collaborative ecosystem that propels them to the forefront of the next-generation customer experience landscape. DaveAI's expertise in developing cutting-edge solutions, exemplified by the GenAI Middleware Hub, serves as a cornerstone for enterprises looking to seamlessly integrate Generative AI into their AR and VR strategies.