Trade Marketing Manager - Consumer

Trade Marketing Manager

Consumer Beauty

Location: Cape Town

About PDS

 Prestige Distribution Services (PDS) is a subsidiary of The Prestige Cosmetics Group (PCG), which provides distribution and commercial services to Coty Beauty SA (Pty) Ltd.  Employees of PDS are 100% dedicated to Coty and work on exciting prestige brands.

About Coty

 Coty is a global leader in beauty. We’re World #1 in Fragrance and World #3 in Colour Cosmetics. Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world. The Coty Africa team is bringing our business of BEAUTY, to life in Africa – localized and sustainable. 

Job Requirements

 As the Trade Marketing Manager, you will be responsible for translating marketing plans into actionable distributor plans, leading the alignment of the category, brand & market strategies.

 Portfolio overview:

o   Categories: Mass Fragrance, Mass colour & nails, personal & body care, skincare

o   Brands: Rimmel, Sally Hansen, adidas & various mass fragrance brands

Your main areas of responsibility will include the following:

 Channel and Customer

Put in place annual activity / Coop plan by retailer, by brand in collaboration with KAM

Evaluate Promo ROI by mechanics + Promo P&L by mechanics (for main ones) to focus on relevant one

Evaluate off shelf / display & POS ROI to focus on relevant execution.

Review pricing and align positioning with marketing

Portfolio & Assortment

Improved portfolio management between brands to avoid cannibalization

Define distribution strategy per brand per channel/store type

Review current assortment per customers

Develop strong launch and support plans maintaining the balance between new and resupport by brand

Action plan to list Core Assortment and commercialize missing skus per customers

Ensure right level of stock per store

 Perfect Store

Understand shoppers decision tree per categories

Define merchandising recommendation & Planograms per Brands/Channels/Placements

Investigate 2ndary placement opportunity & ROI per brands 

Re support of key priorities by customer channel

Execute merchandising approach

Develop Perfect Store for top doors

 In store education

Develop BA's/Salesforce capabilities in partnership with training team

Create motivational tools for sales teams & BAs

 Expand Coverage / Increased distribution

Assess white space landscape

Evaluate best strategy to expand coverage by channel / Category

Commercialize GTM for all new retailers

 Demand Review Forecasting

Ensure all activity, ranging, launch activity reflected is in the forecast.

Oversee forecast of non-saleables

Develop Trade Marketing Ways of Working

Equip Sales with Brands knowledge and concept sell (Consumer trends, market trends, adapted innovations review)

Equip marketing with market knowledge and get appropriate support and tools

Job Profile

Education:

·       Qualified to bachelor's degree level, BCom marketing or equivalent

 Required experience:

·       Minimum 8 years equivalent experience in the retail industry

·       Proven success in trade marketing roles

·       Colour cosmetic experience

·       Luxury/FMCG experience beneficial

 Technical Skills and Competencies:

·       Strong business and financial acumen and able to influence P&L to reach financial KPI’s

·       Analytical skills and attention to detail

·       Strategic thinking

·       Project, time and change management skills with diverse audiences and environments

·       Strong planning. organisational skills and can work with ambiguity

·       Manages stress and can work on multiple complex projects simultaneously

·       Strong market research skills, understands and can forecast trends

·       Able to lead self with strong interpersonal skills, EQ and teamwork abilities

·       Customer centric approach and the ability to respond to consumer and customer needs

·       Ability to work independently and employs sound judgement in decision making

·       Full proficiency in English language.  Confident in both written and spoken communication with the ability to present and influence at all levels. Proficiency in French an advantage

·       Proficiency in MS Office (intermediate to advanced)

Local Travel

·       10% of role

Benefits

 Competitive guaranteed TCTC package

Company performance bonus based on global company performance. (variable pay, not guaranteed)

Learning and growth opportunities on-the-job with access to Coty Academy

Omni-working policy for 50/50 between home and office

Inclusive, dynamic start up culture

23 days leave per annum

Employee Wellness Programme

Product allocation

Company pension contribution

Company medical aid scheme, means no pre-screenings for membership

Preferential rates for Gap Cover

Study leave for related studies as per Study Policy

Opportunities to apply for global roles after a reasonable tenure with Coty Africa

Seniority Level

Professional

Industry

Consumer Beauty

 Employment Type

Full-time

Preference will be given, but not limited to, candidates from designated groups in terms of the Employment Equity Act.

 Please send applications to Jacky_Kannemeyer@cotyinc.com by 30 November 2023 with your updated CV and a cover letter.

Privacy:

Note that Coty takes the processing of your personal information seriously and in accordance with the South African Protection of Personal Information Act, 2013, as amended from time to time (“POPI”). All information, statements, data, and content (such as CV’s/photographs /videos) which you submit to Coty are likely to reveal your gender, ethnic origin, nationality, age, and/or other personal information about you.

By submitting your application, you give consent and authorise Coty to undertake collection, processing, and further processing of your Personal Information for the purposes of potentially securing employment.

As an applicant you agree to make available to Coty all necessary personal information required for the purpose of potentially securing employment.