Traditional selling channels of email and phone are tried and true, but LinkedIn and other social channels can greatly increase sales performance.

If you're trying to maximize the effectiveness of your LINKEDIN profile and you don't know what you should include...

Run through this checklist.

1. Credibility

Does the information speak to my accolades and add credibility to what I say I can do?

2. Searchability

Am I using keywords that are important to people who i'd want to find me?

3. Competition

Do other companies or candidates include similar information on their profiles? *A quick search will help you find out.

4. Informative

Does this information make it extremely clear to the people looking at my profile, what I've done, what I currently do and does it all tie into the story I want to tell?

If yes. 

Include it.

If no.

Remove it.

▶ Agree? Disagree?

#scottsthoughts

Scott Douglas Clary, MBA

All Time Most Popular Posts (Likes)

Your task as a mentor is to help someone recognize and bring out the talent and skills they have that they're not even aware of. (95,360)

A truly great boss is hard to find, difficult to part with and impossible to forget. (59,997)

The greatest gift of leadership is a boss who wants you to be successful.(32,187)

Time spent building relationships is never wasted. (73,589)

Empowering others is the next, most important iteration of the Leader.(65,629)

Leadership is action and impact, not position. (81,161)