Training APEX Awards Best Practice

Greystar’s Customized Dale Carnegie Certification

Greystar ’s Learning and Development (L&D) team customized Dale Carnegie’s Winning with Relationship Selling certification program for the real estate industry, cutting completion time from eight to six weeks. The program is available to Greystar’s leasing professionals, leasing managers, and sales consultants with four-plus months tenure in the role. All participants are nominated by their senior-level leader. Greystar offers five series per year with three offerings per week focusing on relationship skills that include competencies in confidence, credibility, listening, communication, and long-term customer loyalty through robust relationship building. The course is virtually delivered in two-hour sessions over six weeks for each series. Team members can apply their learning each week with layered bite-sized chunks of curriculum. Leasing professionals who completed the Dale Carnegie course had an average turnover rate of 3 percent vs. 5.8 percent for those who did not complete it. 

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