Trends for 2024

Promotional Product Trends: By: Lori Walker Sartain

Here we come 2024! The promotional products vibe is quickly shifting with consumer tastes. With this, it’s vital for customers to keep up with new trends for their 2024 marketing plans.

Pop-Up Shops

With the new digital age, pop-up shops have emerged as a popular trend as they offer a quick and easy way for companies to distribute branded merchandise to multiple recipients and locations. A store is set up for 2 weeks, employees buy their merchandise and pay for it themselves or the company foots the bill for a certain amount per person. This way, custom clothing can match the season and new trends that pop up can be added to the pop up store. Some companies do pop up stores multiple times per year.

Retail Brands

Brands like Stanley are popular and asked for by name. While it has a brand of it's own, you can brand it as well with your logo. Knock offs are cool but the new trend is name brand items with an added personal logo.

Customization

With the invention of new machines and sublimation unique customization is becoming a trend. Logos in places never seen before. Puffed logos, faded logos, glitter logos. Out of the box and off the left chest is the new trend.

Eco-friendly

There are lots of new products that are made from recycled materials. While not They are a trend among the Gen Z buyers. Some actually cost a little more but saving the planet makes them a priority to some.