Uber unveils a new incentive to keep you; US prices continue to rise, and more top news

The news professionals are talking about now, curated by LinkedIn’s editors. Join the conversation on today's stories in the comments.

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Uber is rolling out a frequent flyer-style reward program that allows riders to accumulate perks, thus encouraging customers not to use rivals such as Lyft. Available in nine U.S. cities, Uber Rewards will offer incentives such as fare discounts and priority airport pickups. The program is the latest customer-focused initiative from Uber ahead of next year’s IPO. • Here’s what people are saying.

Inflation continues to gain traction, with consumer prices, excluding energy and food, rising 0.2% in October from September — the fastest pace in three months. A rebound in used-car prices last month was partly to blame. The overall gauge held at 2.1% from a year earlier, the same as in the prior month, supporting the view that the Federal Reserve will raise interest rates for a fourth time this year in December. • Here’s what people are saying.

E-scooter startup Lime is launching a car-sharing service in Seattle. Fifty Lime vehicles will be distributed this week throughout the city, with the company aiming for 1,500 within a year. Lime's plan will make its Seattle operation the largest “free-floating” car-sharing program in the U.S. Users will find cars on Lime’s app and pay $1 to unlock the vehicles and 40 cents per minute of use, with insurance included in the cost. • Here’s what people are saying.

Levi Strauss & Co is planning an initial public offering valued upwards of $5 billion, reports CNBC. The 145-year old San Francisco-based clothing company has tapped Goldman Sachs and J.P. Morgan to manage the deal, planned for the first quarter of 2019. Levi’s entered the public market in 1971 and was taken private in 1984 by Strauss’s descendants, who currently control the company. The iconic brand has recently seen its revenue climb and has cut its debt load. • Here’s what people are saying.

Denver International Airport has been rated the best airport in the U.S., according to The Wall Street Journal’s U.S. Airport Rankings list. Twenty of the nation’s biggest airports were evaluated for everything from security-line efficiency to Wi-Fi potency, culinary quality and ground transportation. Denver beat Orlando and Phoenix for top spot, due to high marks in value and convenience. New Jersey’s Newark airport came last on the list, just behind New York City’s similarly disparaged LaGuardia airport. • Here’s what people are saying.

Idea of the Day: Contrary to popular belief, it’s a good thing to change jobs regularly, says Farrah Storr, editor-in-chief of Cosmopolitan UK.

“The brilliant thing about moving around is that you become very adaptable, you see different styles of leadership, and also different ways of being a boss.”

What's your take on today’s stories? Share your thoughts in the comments. 

— Carmel Melouney and Jessica Hartogs