The Ultimate Checklist for Becoming a Sought-After Podcast Guest
Lyndsay Phillips - Podcast Leverage/Repurposing🎙️
Leverage & Repurpose Podcasting For Authority-Boosting Content That Attracts Leads & Clients
Become a Sought-After Podcast Guest
Every marketing strategy requires a plan, email marketing, launches, social media - you can’t success when you wing it. Podcast Guesting is no different. So in this episode I’m going to share the ultimate checklist to become a sought-after podcast guest that rocks the mic. I’ll touch upon equipment, assets and a marketing plan and more Let’s dive in.
You can’t simply show up on air, and hope the host asks you great questions and voila you are a great guest ready to receive new business from the episode.
Like every marketing strategy - you need a plan before you get started, you need equipment, assets to get booked, assets for the host and a marketing plan - so this episode is your checklist to start podcast guesting or to up your game to get booked on better shows, be a guest that gets introduced to other amazing shows and gets better results.
Here’s a checklist of assets every guest should have before they even think about pitching:
Quality Microphone:
Invest in a good-quality microphone. It doesn’t have to be expensive, it can simply plug into your computer in the USB port. There are two types of microphones and it helps to know the difference. I much prefer the Dynamic.
Dynamic Microphones: Ideal for noisy or untreated spaces, dynamic mics are durable and less sensitive to background noise, making them perfect for most podcast setups.
Condenser Microphones: Best for quiet, soundproof environments, condenser mics capture rich, detailed audio but are more sensitive to ambient noise.
The microphone on your computer (or your webcam) is not enough. Be sure to position it close to your mouth for clear, rich audio, and test it before each recording!
Quality Camera
Do not use the camera that comes with your laptop - trust me, you can tell the difference. A simple webcam like the Logitech brand. They plugin to the USB port, but make sure you look for HD 1080p at a minimum.
Make sure it’s eye-level to avoid unflattering angles.
Check Your Lighting
A ring light or softbox lighting will make a big difference. Position the light in front of you to eliminate shadows.
Natural light works too—just face the window! Do not have a window behind you or a glaring halo above your head from an overhead light.
Quiet Designated Space
I’ve had guests or been on shows where the door was open and you could hear what was going on in the house, or in the kitchen and cats meowing. It’s distracting.
Choose a room with minimal echo. Use rugs, curtains, or even foam panels to dampen sound.
Know The Health Of Your Email List
The health of your email list and your processes for list hygiene matter! It can make or break your emails getting delivered to your prospects. If they don’t see your emails - you can’t get in front of your ideal clients.
Opt-Outs - Get a report of those that have reported spam, and opted out of your emails. Delete those contacts. They are no use to you. You can’t email them. And if you do try to email them, or do so accidentally, you run the risk of your CRM tool closing your account.
Hard Bounces - Look at those that are hard bounced. Do this weekly. Some email addresses may be a typo and simply need to be fixed and then resend the last email. If it’s a customer - you definitely want to verify and reach out in other ways to ensure you get the right email address.
Unengaged - If some contact records haven’t opened emails or clicked anything or replied in 6 months or more - they are dead weight and it impacts the deliverability of your other emails to good leads. Google for instance, looks at ‘do people open their emails from this provider’. If most of them do not - they think you aren’t reputable and will put your emails in the junk/promo folder. And thus your contacts won’t even see your emails.
Set up a re-engagement sequence once they become unengaged after 30 days for example - to try to get their attention and see if they do in fact want to stay on the list.
There are other tactics to segment your list and give them unsubscribe options (ie I don’t want to receive these promo emails about xyz but I do want to stay on the list) - that will help minimize the opt outs.
Formatting Tips To Prevent Spam
There are certain things that Google (for example) look for when deciding if an email should go into an inbox or junk/promo folder. Here’s a short list of potential spam triggers.
Camel case subject lines - Ex 3 Ways To Get More Opens (it should be Here are 3 ways to get more opens - like a sentence)
Images at the top - If you have an image at the very top of the email, it can show some strange code, or not show the image. Or even having too many images in the email itself can trigger it as spam
Using Trigger Words - We have to get creative here as words like ‘click here’, buy now, act fast, click this link, make money fast, guaranteed will be a red flag.
Using a lot of outside links - using links like YouTube, Facebook and other outside links that are not on your domain can be triggering - but test it out.
Stable Internet Connection
This sounds obvious but you’d be surprised… If it’s a virtual recording, ensure a strong connection. A wired Ethernet cable is your best friend here.
By setting up a professional-looking and sounding space, you’ll come across as polished and prepared—a guest hosts will want to invite back!
A Compelling Media One-Sheet
Your one-sheet is your professional podcast résumé. It should include:
Keep it visually appealing but not overloaded. Canva is a great tool to create one if you’re starting from scratch.
A Media Page With All Your Assets
To make it easy I recommend creating a webpage for your speaking or podcasting. Include
It’s so much easier giving a host ONE link with all the nitty gritty on it. It makes their life easier and yours and makes you look professional.
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Professional Headshots
Hosts often create promotional graphics for their episodes. A blurry selfie won’t cut it, or a picture of you at a family reunion. You don’t need to invest in a professional photographer but make sure it’s professional, crisp, with good lighting and appropriate background.
A Polished Bio
Your bio gives the host an idea of your expertise, your credentials and has the power to wow them to say yes to booking you on their show.
Your bio is also often read by the host during the intro, and included in the show notes. Keep it concise, engaging, and focused on what makes you relevant to their audience. I think it’s a good idea to have a long version and a short version and even an elevator pitch. This way the host can choose which one to share in the episode and which one to add to the show notes.
Thankfully, we now have AI to add prompts to make sure our bio shines.
Signature Topics and Talking Points
These should be aligned with your expertise but also tailored to what their audience cares about. Include actionable insights or strategies you’ll share.
I work with clients in my Podcast Conversations That Convert Program to reverse engineer their offers, and ensure they are relevant to their ideal client.
Interview Questions For Each Topic
By providing questions, you can guide the conversation toward your expertise and core messages, ensuring the audience gets value while highlighting your knowledge and offerings.
It’ll also make the hosts job easier and ensure they ask compelling questions that position you as the expert. It creates a much more structured conversation that is aligned with your goals.
A Tailored Pitch Template
No copy-pasting generic emails! Your pitch should include:
Or if you aren’t pitching yourself, hire a podcast booking agency or use podcast matchmaking sites like PodMatch. There are great resources and experts out there to be strategic and get you booked on the right shows.
Audio or Video Samples
If you’ve been a guest on other podcasts or spoken publicly, include links to those. It gives hosts a taste of your speaking style and energy and helps them picture what it will be like to have you on their podcast.
Website or Landing Page
Your online presence matters. Make sure your website is up-to-date and includes clear links to your work, free resources, or ways to connect.
Social Media Profiles
You don’t need to be everywhere, but your main platforms should be active and aligned with your brand. Hosts love guests who help amplify the show’s reach. Make it easy for the host to find you, connect with you and tag you when the show goes live.
A Clear Call-to-Action
What’s the next step you want listeners to take after the episode? A free resource, a downloadable guide, or even just subscribing to your newsletter—it’s all about creating a connection. Be very clear about what you want the listener to do next.
Promotion Plan
Do not wing it once a show goes live. Have a plan and checklist to ensure that you leverage and repurpose and promote every episode.
Hosts appreciate guests who actively promote episodes. It demonstrates professionalism and increases the chances of being invited back or getting referrals to other podcasts.
It allows you to expand your reach, position you as a sought-after expert, increases credibility, authority and allows you to use the content to attract leads and clients (it’s great content after all)!
I have a whole guide and checklist on how to repurpose and leverage your podcast guest appearances to attract more leads and clients.
Track Results
If you don’t track the results, you can’t know what to change and improve results. Track what shows you pitch to be on, which ones you get booked on and when they go live.
Then track your links and optins and calls, but also other opportunities it brings you.
Grab my FREE training to track your podcast guesting results to help you get more ROI.
So, there you have it! With these assets and a solid setup, you’re ready to pitch yourself confidently and make a lasting impression as a podcast guest.
Remember, it’s not just about getting booked—it’s about delivering value and creating connections that last long after the episode airs.
If you want more tips or need help refining your guest pitch, reach out to me or check out
And hey, if you loved today’s episode, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this!
Until next time, keep showing up, sharing your story, and amplifying your message. You’ve got this!"
Are you repurposing & leveraging the podcasts you guest on - or are you leaving money on the table?
When used right, your podcast interviews should give you a ton of juicy content that will help you attract and convert your ideal client. It should help give you oodles of consistent content, help you be more visible, showcase your authority, grow your list, build an audience and generate clients.
BUT simply posting that a show is live is NOT enough. You need to be STRATEGIC and CONSISTENT.
We are looking for 2 podcast guests who are running six figure businesses who know their audience and want to be more visible and attract their ideal clients faster with consumable repurposed content. The best part - it’s DONE FOR YOU without any headaches or delays.
We help new entrepreneurs and business owners with their business planning reducing their stress and saving them time* Providing Business Mentorship to help them launch and grown their business.
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Digital Marketing Expert, Virtual Assistant,Podcast /Spotify Promoter
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