Umbrella Expert: How to choose the most suitable advertising umbrella?

As a senior expert in the umbrella industry, I would like to share some experiences and insights on choosing the right advertising umbrella with you.

First of all, let's take a look at the customer groups of advertising umbrellas. According to my observation and experience, they can be divided into several categories:

1. Price-sensitive customers: These customers are mainly concerned about the price and want to get enough umbrellas at the lowest cost to fulfill their campaign tasks. For them, the price of umbrellas is only one of the essential considerations.

• We sometimes receive inquiries from customers who want to have their logos printed for around US$1. At normal production costs, such a price is not doable. However, at the end of the year, many material factories will deal with the inventory; the price is meager, which is suitable for many inventory business customers.

2. Quality-oriented customers: These customers pay attention to the quality of advertising umbrellas. They may need general quality umbrellas, which can be simply printed with the company logo or text at a relatively medium price but with reliable quality.

• This type of customer occupies the main customer base, which is about 60%. Prices usually range from US$4-7.

3. Design uniqueness-seeking customers: These customers want to display the brand's unique cultural elements through advertising umbrellas to attract the attention of target users. They will invest more of their budget in high-quality and unique advertising umbrella designs.

• For example, some golf associations, racing car brands, etc., are willing to pay for high-quality and unique designs; for example, a carbon fiber golf umbrella may cost more than $20.

Different types of customers will consider advertising umbrellas differently when choosing. For example, price-sensitive customers may pay more attention to price and quantity rather than the quality and design of the umbrellas. While quality-oriented customers and design uniqueness-seeking customers may pay more attention to the umbrellas' quality, design, and brand value.

When buying advertising umbrellas, you need to consider the following aspects:

1. Advertising target budget: Determine your advertising budget and make sure the umbrellas you choose fit your financial constraints. Depending on the budget, select advertising umbrellas of different quality and price. If the budget is low, it is wiser to look for low-grade manufacturers rather than high-grade manufacturers.

2. Time, audience, and scenario of the event: Choose the right type of umbrellas according to the time, audience, and scenario of the event. Outdoor events may require windproof golf umbrellas, and female clients may be more suited to compact folding umbrellas.

3. Umbrella design motifs: Consider the design motifs you wish to have printed on the umbrellas to ensure that the brand message and promotional content are effectively conveyed. Choose from a simple logo or text or more complex designs and patterns. Hfumbrella offers digital printing technology, where the entire umbrella can be printed to enhance the visibility of the design.

4. Umbrella material and size: The umbrella's choice of material and size is determined by the needs and budget. High-quality materials and large-sized umbrellas may increase the cost but enhance the texture and effect of the product. At the same time, consider the weight and portability of the umbrella to ensure that it is easy to carry and use. Hfumbrella offers more than a dozen hot-selling umbrellas from which to choose.

We hope the above experience will help you to buy advertising umbrellas. If you have any questions or need further consultation, please feel free to contact me (info@hfumbrella.com).