Unacceptable Losses – Why Sales Enablement and Marketing Synergies Often Fail—and How to Fix It
"Misalignment between sales and marketing costs businesses $1 trillion annually in lost productivity and wasted marketing spend." (Hubspot)
This staggering (and shocking!) figure highlights the ongoing and urgent need for better collaboration between Sales Enablement and Marketing. It's really hard to wrap my head around the idea of a $1 trillion loss –– ANNUALLY. But, despite shared goals like driving revenue and engaging customers, these teams often fall short of true alignment. The result? Missed opportunities, inefficiencies, and wasted resources. That means missed forecasts, tanking morale, and even potentially losing the best sales enablement and marketing talent.
Here’s why synergies often fail—and how to address the gap while embracing experimentation and learning from failures to foster innovation.
WTH?! Why Synergies Fall Short (far too often)
What to Do About It
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Getting Our Act Together – Why It Matters
In today’s buyer-centric landscape, 87% of customers expect consistent experiences across sales and marketing. When these teams align, organizations see a 32% boost in revenue growth, according to LinkedIn.
Misalignment, however, remains costly. By embracing innovation and creating room for calculated failures, businesses can transform the $1 trillion loss problem into an opportunity to accelerate growth and innovation.
Get It Done: Don’t let silos hold your company back. Align your sales enablement and marketing efforts today by fostering collaboration, embracing experimentation, and learning from failures. The payoff is worth it. Start with baby steps. Meet. Talk. Brainstorm. Plan. Keep it simple. Get it done and track your synergistic outcomes.
How is your organization tackling sales and marketing alignment? Share your experiences below!
#GoalAlignment, #SalesEnablement, #MarketingROI, #RevenueGrowth