Understanding Start-up Demo Days

Demo or pitch days are often construed as “make it or break it” events. While this is true, there is a lot to be done before and after a demo day, which often ends up having a much stronger impact on the attendees.

In this article, we explore competent practices that generate much stronger interest from #investors at such events. The article is structured in a sequential manner, but each point remains independently relevant. 

| 1 |

When one is preparing for a #demo day, it is important to keep in mind that apart from a variety of products and services, there will be a diverse group of people present. While this is a great opportunity to learn and ask questions about the available products and services, it is also important to be respectful of the time of the people you are meeting with. 

| 2 |

So how do you present? You only have a few minutes to make a memorable first impression so make sure to start with a strong opening. Investors want to see that you have a clear understanding of your business and your value proposition so stick to the essentials and keep your pitch simple, clear, concise, and avoid technical jargon. Prior to the demo, research who the best investors for your industry are and be sure to chat with them before the day is over.

| 3 |

Practice makes #perfect. Rehearse your presentation several times before demo day so you can deliver it with confidence. Investors will likely have questions after your presentation, so come prepared to handle tough questions so that you can stay calm and focused when it counts. If you don't know the answer to a question, be honest and mention that you'll follow up with the investor later with more clarity.

| 4 |

Make your presentation visually appealing. It may seem frivolous but it helps investors see that you’re serious about your #business and engages your audience on a sensory level. Ask thought-starter questions, tell stories, use high-quality visual aids and keep your slides clean and uncluttered. Keep in mind that less is more, so don’t cram too much on any slide in order to avoid information overload and to let the key points really stay with the audience.

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Make sure you leave enough time at the end of your presentation for questions from investors. This is your opportunity to further sell your business and build relationships with potential investors. Once the event is over, be sure to follow up with the investors you met as you never know where it might lead. Do send them a thank-you note and keep interested investors updated on your progress.

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Demo days are a great #opportunity for startups to gain invaluable insight and feedback from potential customers, partners, and investors which can help improve their product or service!