Avoid General Topics
Digital Marketing and SEO are interesting topics, indeed. But when you have a general topic your focused audience won't be able to know what to expect from your article. When a topic is too broad then you should focus on specific details and create blog posts that serve your brand’s goals & mission. It's better to be specific and crystal clear from the first hello.
Too broad headlines will attract your audience but it's almost sure that your content won’t rise up to the challenge. Writing a +3000 words article is way beyond a beginner’s ability to cope with it!
Tip1: Act proactively and set a content schedule for the following 3 months.
Tip2: See the big picture with one glance.
Tip3: Check if your headlines are boring or repetitive.
Tip4: Improve the wording and change the position of the titles.
Break down your original idea into smaller pieces and produce a set of blog posts. Gradually, you will create enough content to have an outstanding +3000 words piece of work.
Try HubSpot Blog Ideas Generator tool and build the structure of your next blog posts. This is my previous request: Digital Marketing, SEO, Social Media, and Blogging. Here is what was generated:
- My 1st Year at Digital Marketing: Expectations vs. Reality
- Will Social Media Marketing Ever Rule the World?
- The Next Big Thing in Search Engine Marketing
- Blogging Explained in 10 Minutes
- This Week’s Top News About Digital Marketing
- 4 Tips To Make Your Posts SEO Friendly
- My First 100 Days of Content Marketing Strategy [Data included]
- Digital Marketing Mistakes I Wish I Could Avoid
- Social Media Audit and Optimization
- 4 Digital Marketing Myths Busted
- What I Hate in Digital Marketing
There are some other interesting helping tools out there that could become your best friends: Answer the Public, Tweak Your Biz, SEOpressor.
SEO is Your Best Friend
Get familiar with Search Engine Optimization best practices as they evolve year by year. SEO is absolutely necessary if you want to reach the top rankings you are dreaming of. Run a daily SEO check-up for these 12 hot points and boost your website’s speed. Search Engine Optimization improvements can reward your efforts with organic traffic and better SERPs.
- Check Google results often, if you want to have a good sense of how close to your target Market your website or blog is swimming. In some cases, when your content is older than a year, it may need some alterations or even additions with new data & information.
- Adding new paragraphs to existing/published content requires previous keyword research. Finding the best possible keyword phrases would improve the relevance of your copy. Keyword research needs continuous adjustments.
- Make it a habit to crawl your blog or website with a pro tool like seositecheckup.com. This tool will point out which parts need attention.
- In case you haven’t already submitted your blog or website to Google Search Console, please do it now. Manage search console issues through their panel. In addition, submit your blog’s or website’s sitemap. Don’t neglect Bing and Yandex Webmasters tools. Manage search console issues through their panel.
- Graphic design requirements change from time to time. Try to keep up with the latest trends and eliminate the visual noise. Use basic graphic design rules.
- Upgrade meta descriptions.
- Add internal linking and fix any broken links.
- Update obsolete information. Check the titles, tags, categories, and focus keywords because the duplicate content is the express ticket to Oblivion Town.
- Add external links. These links have their place in the world of SEO and it is believed that linking out to other sites in your industry for reference has a positive effect on SEO.
- Optimize images according to the latest requirements.
- Update plugins and your website’s CMS.
- Go through all the main pages and fix any issues. Don’t forget to delete old revisions in the backend, delete spam comments and check out if the social media sharing buttons are working properly.
You want the love and attention of all Search Engine Spiders that are constantly crawling your texts, links, picture descriptions, and deep data of your blog. Keyword research can provide your content with the indication of relevant and authoritative sources for queries.
- Always use the Google search bar and the given results (SERP) as your starting point.
- Visit the strongest competitors & authorities on the topic and study how they set the reading flow and how they have used the top keywords.
- Google Trends can help you find top key phrases over time and in specific geolocation.
- Google Keyword Planner. With Keyword Planner, you can find new keyword ideas for your Search Network campaigns that are relevant to your product, service, and target customers. Keyword Planner will show you historical statistics such as search volume data for these keywords so you can decide whether to add them to your campaigns. This article goes over how you can use Keyword Planner to get search volume data and find new keywords that are relevant to your business.
- Google Trends will become your best friend. It is the best tool for finding the top queries with a similar pattern to a target data series.
- SEMrush is a great tool for keyword research but it is free only for a limited period of time.
- For creating amazing questions use the tools Answer The Public.
- Use the given infobox or the box with the “People also ask” as a navigator to your key phrases.
- Optimize and update your articles or posts after any Google update. Every single time!
A well-structured piece of content can bring traffic to your website and the right attention to your company (and not only that). You may find it a bit controversial but think about your brand or company as an extension of your life path. After all, we all have a digital voice, especially through the digital assets we all own, in order to communicate our message to the world.
Brands that use their online content to build a communication bridge with their audience, receive positive growth within the first six months.
