Using PR To Boost Your Personal Brand as an Executive

The traditional image of an executive – stoic, powerful, yet somehow distant – is fading fast. Public relations (PR) is the key that unlocks the stage to project your voice and establish yourself as a visionary leader, not just a corporate figurehead.

I will discuss six clever ways to use PR to boost your personal brand and make the best use of your resources.

Get Media Coverage

You don’t need to hire an expensive PR firm to get some traction with this. The new online media is hungry for stories. Forget the notion that media coverage is out of reach. Share your unique story and thoughts with journalists and bloggers. Use hashtags like #JournoRequest on Twitter to find opportunities. If you are featured online, then it boosts your credibility a lot.

Invest In Photography

A picture truly is worth a thousand words, especially when it comes to your personal brand. Invest in professional photography because these aren't just images; these pictures represent your brand in its true raw form. Use them strategically across your website, social media, and press materials. Just a tip: high-quality photos communicate professionalism and attention to detail – these are some traits that your audience or potential clients may look for!

Brand Your Tools

Your everyday tools are untapped branding opportunities. Transform your laptop, phone case, and even your coffee mug by investing in a professionally designed logo. It's a subtle yet effective way to put forward your personal brand in every way possible. The most basic branding tool of all is actually the humble email signature – and it’s free! Don’t forget to set it up and include your logo professionally with your contact details and links.

Enter An Award

Awards are relatively inexpensive for the profile return they yield. They reach a highly targeted audience. Of course, there can be large entry fees that put people off applying. But there are equally as many that are free to enter. They cost only your time. The good news is that you can find suitable awards by searching online. Also look to local business organizations and see where competitors in your industry are trying to be recognized.

Create Free Content

Blogging has been a key tool for people trying to boost their personal brands for much of the last decade. However, the online space is now crowded with similar information, making it hard to get noticed! One proven method is that you create something of value and then give it away for free on your website. It can be as simple as that. If you can provide it in exchange for email addresses, you can grow an audience of people. Those people can then refer you to friends or colleagues and ultimately end up doing your PR for you.

Start Live Streaming

If the now well-known personal branding tool of social media marketing isn’t working for you, then you can always look to the next big thing: live streaming. Video is now increasing in popularity among the public.

Live streaming on places like Facebook or even in short bursts on platforms like Snapchat and Instagram Stories can seem more manageable. Here’s another fact: webinars are also very popular among B2B audiences. You can also reach a lot more people- that too, very easily! 

Conclusion

Elevating your personal brand as an executive is a never-ending process, but it can be made easy with the Branding You Newsletter! Join it today for more tips, and exclusive insights to help you connect better with your audience. It’s free to join, and I will give you the tools you need to make your brand shine. Click here to join.