VuePoints - Summer 2024 - E6
I’m John Cobb , CEO and Co-Founder of VuePlanner , and as summer winds down and back-to-school is upon is, I’m thrilled to bring you the latest edition of our VuePoints Newsletter. Dive into engaging articles covering the latest CTV trends, streaming revenue, influencer marketing, and much more. I’ve tailored this content to keep you at the forefront of industry developments. Enjoy the read and have a great end to your summer!
The article from The Outcome by Attain explores the potential of CTV as a performance marketing channel, highlighting its effectiveness in driving measurable outcomes. It argues that while CTV can deliver strong results and align with performance goals, it requires careful strategy and execution to optimize its impact. The piece concludes by suggesting that marketers should weigh the benefits against the challenges to determine if CTV fits their performance marketing objectives. Learn more.
Netflix has introduced new guidelines for ad spend on its platform, aiming to streamline how advertisers allocate budgets for optimal performance. This Marketing Brew article states that the updated guidelines provide detailed benchmarks and strategies to enhance the effectiveness of ad campaigns on Netflix. The move reflects Netflix’s ongoing efforts to refine its advertising offerings and better support advertisers in achieving their goals. Learn more.
In 2024, influencer marketing has evolved significantly, with a greater emphasis on long-term partnerships over one-off campaigns. Brands are increasingly leveraging data-driven insights to measure the impact and ROI of influencer collaborations more effectively. Additionally, there is a growing trend towards authentic, niche content that resonates more deeply with targeted audiences. Learn more in this Modern Retail article.
In this article from Muse by Clios, ASHLEY RUDDER discusses her role in guiding DNY towards a stronger focus on creator content. She emphasizes the importance of integrating authentic creator-driven narratives into campaigns to enhance engagement and relevance. Rudder highlights how this shift aligns with evolving consumer expectations and offers a fresh approach to creative strategy. Reach more here.
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Google 's Gemini now supports live voice chat, allowing users to engage in real-time conversations with the AI. The Verge discusses how this new feature aims to enhance user interaction by providing more dynamic and immediate responses. The update reflects Google's commitment to advancing conversational AI and improving user experiences through more natural communication methods. Learn more.
xAI 's Grok has introduced a new feature that enables image generation directly on X . This update allows users to create and share visual content seamlessly within the platform. The addition of image generation reflects xAI's ongoing efforts to enhance user creativity and interaction through advanced AI capabilities. Learn more in this TechCrunch article.
This week’s post of the week spotlight goes to Jennifer Wadeyka , COO at UM Worldwide . In her recent post, Jennifer recognizes the women of IPG Mediabrands who were named this year’s Top Women in Media by Cynopsis . I was particularly excited to see their Chief Investment Officer Maureen Bosetti as one of the many nominees this year. See the full post here.
My second post of the week spotlight goes to Jason Calacanis . In a recent post Jason shared a great video of him sitting down with VALOR 's Antonio Gracias to dive into the evolving landscape and the commodification of LLMs. Watch it here.
This week I have been loving the Modern Marketers Podcast from Think with Google . The episode I have linked for you features Canva CMO Zach Kitschke . He joins Google ’s Joshua Spanier and Bethany Poole to talk about the brand’s product evolution over the years, and how it puts visual communication into everyone’s hands. Zach discusses Canva’s growth journey, the importance of creating delightful product experiences, viral marketing moments, and the power of community.
Co-Founder of Altrosyn and DIrector at CDTECH | Inventor | Manufacturer
4moThe emphasis on "industry news" suggests a focus on quantitative data and market trends rather than qualitative analysis of content strategies. A 2023 report by Nielsen found that CTV viewership is growing at a rate of 15% annually, indicating a significant shift in consumer behavior towards streaming platforms. This trend necessitates a deeper understanding of how influencer marketing can effectively leverage these platforms to reach target audiences. Given the rise of short-form video content on platforms like TikTok and Instagram Reels, how can brands tailor their influencer marketing campaigns to maximize engagement within this evolving landscape?