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SchoolCEO Magazine fosters a community for K-12 leaders to share their best and most innovative ideas.
In this special edition of SchoolCEO Spark, we’re turning the mic over to you through our SchoolCEO Reader Survey!
As we race into the last chapter of the year, we want to know what topics you’re most interested in learning about and what SchoolCEO resources have been most helpful to you in your role.
We’ve got some exciting new issues and research we can’t wait to unveil next year (psst, did someone say a Generations Issue 👀?!).
Your feedback from this one-minute survey will help us put the finishing touches on all of the resources we’ve got planned for 2025.
As always, thanks for being an avid reader and supporter of SchoolCEO!
One question for you
1. Which particular SchoolCEO issue, article, or resource has been most helpful to you this year and why?
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Email us at editor@schoolceo.com or book a time on our calendar and let us know.
Two resources to help
1. Nothing is more important to the success of a district than organizational culture. In this episode of SchoolCEO Podcast, we’ll discuss how to determine the health of your organizational culture, steps you can take today and every day to improve it and why it’s so important that you do. — Listen to The Complete Guide to School Marketing: What is Organizational Culture?
2. We've got an exciting new lineup of webinars we'll be hosting from now until December that you don't want to miss! Browse and register for our upcoming webinars or watch our previous recorded webinars here.
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Three ideas to ponder
1. “In my first communications job, my superintendent told me, Today’s news is tomorrow’s fish wrapping. The metaphor doesn’t work as well now in our digital age, but the point still stands. Even when you think you’ll never get past it, you do. These things have a cycle. It’s going to be hard for a while, and then you’ll get back to some sense of normalcy.” — Chief Communications Officer, David Smith , featured in This Too Shall Pass
2. “To make our communications more effective, we need to shift our thinking from ‘What information do I need to convey?’ to ‘What questions do I want my audience to ask?’” — Chip Heath, Stanford Graduate School of Business professor
3. “Describe what you're looking for in new hires. It's amazing how many people don't do that. They're just kinda filling slots as they come open. And frequently refresh your recruiters and your interviewers as to those criteria. For instance, at Southwest Airlines, only by way of exemplar, we're seeking new hires with a warrior spirit, a servant's heart, and a fun loving attitude. Hire for attitude, train for skills, and look for leadership capability in every potential employee.” — Herb Kelleher, co-founder and former CEO of Southwest Airlines, featured in SchoolCEO Podcast