The Well Newsletter #31

Hello and welcome to The Well, Planwell’s weekly newsletter, read by event marketing professionals around the world. Planwell is an event marketing agency trusted by dozens of small-team marketers from the best B2B brands. Learn more at Planwellco.com.

What’s in your event survival pack?

Event planners, we’ve all been there—long days, non-stop problem-solving, and somehow still needing to look like we’ve got it all together. 😅 That’s where the event marketing survival pack comes in. Whether it’s for you or your team, here’s what you’ll want to pack to survive (and thrive) during those hectic event days:

• Snacks galore: Think protein bars, trail mix, or anything that keeps you fueled and focused. You can’t run on coffee alone...or can you? ☕
• Chargers & power banks: Your phone, laptop, and walkie-talkie are your lifelines. Keep them juiced up with extra chargers and power banks.
• First aid & meds: Bandaids for blisters, Advil for those inevitable headaches, Tums for that extra spicy lunch, and anything else that keeps you feeling 100%. 
• Notebook & pens: Sure, everything’s digital now, but sometimes you just need to jot something down fast. A trusty notebook is always handy.
• Mini sewing kit: Because wardrobe malfunctions happen, and no one wants to walk around with a missing button or a ripped seam. 
• Hydration & caffeine: Stay hydrated with water bottles, and don’t forget that stash of energy drinks or coffee pods for those mid-day slumps.
• Comfortable shoes: You’ll be on your feet all day—so skip the fancy shoes and go for comfort. Your feet will thank you later. 👟
• Mints/gum: Stay fresh for those last-minute meetings and conversations. No one wants to network with coffee breath. 😉
• Event essentials: Business cards, backup schedule, attendee list, and any must-have tech tools (adapters, extra laptop). Be the planner who’s always prepared. 📋

I’m sure we are missing some things, but this survival pack is your secret weapon for keeping your cool and crushing it at any event!

Venue Recs: Atlanta

Planning a field marketing event in Atlanta? Check out these venues:

• The Cooking Schools: Offering hands-on culinary experiences, The Cooking Schools provide a unique and engaging environment perfect for team-building and networking, making it an excellent choice for a corporate field marketing event.
• Pour Up Atlanta: Known for its upscale wine tasting and cocktail class events and intimate atmosphere, Pour Up Atlanta creates an ideal setting for fostering connections and leaving a lasting impression on clients and colleagues.
• Atlas: With its sophisticated ambiance and world-class cuisine, Atlas offers an elegant venue for hosting high-profile corporate events, ensuring an unforgettable experience for all attendees in Buckhead.
• St. Julep: Located in the heart of Atlanta, St. Juleps trendy rooftop bar and stunning city views make it a vibrant spot for hosting dynamic and memorable corporate field marketing events.
• Puttshack Atlanta: Combining high-tech mini-golf with a lively social scene, Puttshack Atlanta provides a fun and interactive setting perfect for informal networking and team-building activities.

Hats off to creative event activations 🧢

We are reflecting on busy event season here at Planwell. One of our favorite activations from this year’s event season? Partnering with Brandmakers for a custom iron-on hat experience at a customer’s trade show booth! This activation wasn’t just about giving away cool swag—it was about creating a fun, interactive moment that kept attendees coming back for more.

Here’s how it worked: Attendees received branded tickets to redeem their custom hat during specific hours when everything was live. They chose from a selection of unique, event-themed patches and got to iron them onto their hats right at the booth. The result? A personalized keepsake that attendees loved, and a bustling booth with great energy and engagement throughout the show. It’s the perfect example of how creative, hands-on activities can elevate your event presence and leave a lasting impression.

Event Marketing Resources:

• Webinars for B2B event marketers: check out Goldcast
• A unique swag idea for the holiday season: Custom shaped mug + local coffee or hot chocolate
• 3 ideas for hyper-personal trade show follow up

Leave the planning to Planwell

We know how time-consuming it is to thoughtfully plan and execute corporate events, especially with limited bandwidth, a rigorous calendar, and no new headcount on the horizon.

That’s why Planwell exists. Our team specializes in planning three types of B2B events: Trade Shows, Field Marketing Events, and Conferences & Summits. Learn more here.