We’re Transforming More than the Auto Industry

Four years ago this fall, we set our vision to create a world with zero crashes, zero emissions and zero congestion. As with many defining moments in General Motors history, this vision served as a rallying point for our employees. Transformation and innovation have been part of our DNA for more than 100 years, and that same pioneering spirit inspires us today.

Today, we are well on the way to our goal of an all-electric, autonomous future. But the investments we have made and the technologies we have developed along the way have also fundamentally changed our business, and our potential. 

Our early investments in electric vehicles, autonomous vehicles and software have transformed GM from automaker to platform innovator. They are also providing multiple drivers of long-term growth beyond vehicle sales, allowing us to double our revenue by the end of the decade while expanding our margins. 

Our strategy to unlock significant growth and value creation is based on innovation at every layer:

• It all starts with beautifully designed and executed vehicles that customers love, which will attract more people into our ecosystem, while we capture the number one EV market share in the U.S.
• We are delivering hardware platforms that will help put everybody in an electric vehicle – even beyond our own vehicles. Our Ultium battery platform and HYDROTEC fuel cell platform give us the potential to make planes, trains, automobiles and even boats into zero emission products.
• We’re developing software-enabled services, including the development of Ultifi, which will redefine vehicle ownership, open up $20-25 billion in additional annual revenues, and significantly increase our margins over the next 10 years.
• Cruise is leading the way in level 4 and 5 autonomy, and will offer many people their first experience riding in a fully autonomous vehicle. In the meantime, we’re expanding our lead in true hands-free driver assistance technology with Ultra Cruise while further commercializing Super Cruise.
• We’re launching and commercializing businesses that will bring new customers and new revenues to GM, including OnStar Insurance, GM Defense, BrightDrop and Cruise.
• And thanks to our manufacturing capabilities and assets, we’re able to do all this at scale, with speed  and quality. 

There is unprecedented urgency, decisiveness, agility and breadth in our culture, our strategy, our execution, and our determination to own the opportunities before us.

Our role at General Motors is not just to direct our own company’s transformation. It is to lead and influence others. To set the standards that others will follow. To take everybody on the journey to a safer, more equitable, all-electric future. We’ve changed the world before and we’re doing it again.