What Can the Cosmetics Industry Offer to Nutricosmetics That Food Cannot?

The cosmetics industry has led the anti-aging market for several decades. You could feel it in-store; you see it online. Their advertisement grabs consumer attention with iconic executions that set the trend for most consumer-packed goods categories. Unlike food items, cosmetics products were the best sellers and the ones that take pride of place in display and presentations. 

 Large brands have always defined the beauty industry. And their definition of beauty is youth. But, never before has it been more critical to address the age. Unfortunately, (in the majority) the industry is still trying to approach it in the old way. And now, one other global sector is tapping into the market through the side doors, stealing the show. 

Since Nestlé ’s acquisition of the Vital Proteins and several other nutraceutical companies, the industry insiders question what is next. The only logical next move for them and other nutraceutical brands would be to step closer to the beauty market through a nutricosmetics segment. 

Collagen-Based Beauty Supplements 

Consumers across the globe have an exciting perception that healthy food is also suitable for their beauty. Scientific evidence related to collagen, hyaluronic acid, MSM, ceramides, biotin, etc., motivates their use as a beauty aid, thus driving the growth of the eatable cosmetics market. 

Due to the increasingly hectic consumer schedule, demand for nutricosmetic products is fueling. People aged 30 and up appear to be more concerned about health and aging. Simultaneously, expecting both to be addressed conveniently. Thus, collagen-based drinks are (even more so) gaining popularity in the beauty industry.  

The Links Between the Categories 

Fear of the unknown has been holding back the heritage of beauty brands that have led the industry for decades. Although beauty companies feel that entering this new category might sound like a big risk to take, nutricosmetics are not that different than cosmetics products. Both items are stored and transported similarly. Individual markets regulate products, and in some cases, prior notifications are required for registration purposes. And if there are other barriers, there are certainly ways to overcome them. 

Both the cosmetics and food industry help people to feel better about themselves. The cosmetics industry nurtured it through the modern era and has the credibility to take it above and beyond. In modern times beauty must be coherent and attached to wellness; the missing connection between beauty and wellness is ingestible cosmetics. Unfortunately, the nutricosmetics market has been catered to in the wrong way, by placing it into the food sector. 

For a product to become a beauty icon, it has to meet specific criteria. First of all, it has to be a product you would recommend to everyone and anyone. For example, although collagen supplements are Amazon favorites by reviews and repurchase rates, they lack the proper luxury execution that consumers could feast their eyes on. The design is not something that would make these products a beauty staple – something we cannot imagine the beauty product without it. To become genuinely iconic is not enough to just improve our mood, enhance our appearance, and boost our self-esteem; it has also helped to exhibit personal style and become a means of social expression. Once the ingestible beauty ticks all of these boxes, we will be able to ask ourselves, ‘Is it iconic?’ This can be achieved by someone from a magical, secret world such as the cosmetics industry. 

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