What do we, women, want?

What do we, women, want?

We want equality. This does not mean treatment equality. We are different from men. Neither better nor worse. Just different. Every mother knows that treatment equality is utopia. It is not possible to treat equally the different ones. But we need to provide equal rights and opportunities to our future women, since childhood.

We want encouragement and incentive. Our girls shall be stimulated and encouraged to find out and develop all their potential, their talents and abilities. What they are good at and that make them happy. This has to come from cradle, from home, from school and from the community that surrounds them, an environment without gender stereotypes. This way they will grow up confident, believing that they can become whatever they want.

We want respect for our choices. From the simpler to the more complex ones. It is not because you were born a girl that you have to like pink or be a ballerina. Nothing prevents you from playing soccer or becoming a scientist. Femininity is not in your choices. It is in the way you deal with them. On the other hand, being a woman does not mean, necessarily, wanting to get married and to become a mother. Not building a family, giving up your career in order to become a full time mother or trying to conciliate all your roles are choices 100% legitimate, that shall be respected.

We want to be the authors and protagonists of our own story. To have the power to decide what is the best for us, personally and professionally, in every moment of our lives. To be the subject not the object of the sentence. We need to accelerate the change of our cultural, social and professional models in order to have development, growth and achievement conditions appropriated to our differences. Our flexibility, compensation, results, recognition and professional longevity standards must be recreated to offer us rights and opportunities equality on the labor market.

We want to make the world a better place. To build a legacy. Big or small. It does not matter the size. Something we are proud to have done and that left us a good story to tell. A cause to name our own. For what it has been worth living.

We want to inspire. To lead by example. To share what we have learned through the way. To serve as a reference for the future generations.

All this.

Just this.

Now.

Not in 100 years.

Neivia Justa is a Brazilian woman and mother of two teenager girlsCommunications and Diversity & Inclusion senior executive, Jornalist, Speaker, Teacher, Mentor and Founder of #JustaCausa, #ondeestãoasmulheres  and  #aquiestãoasmulheres social media movements. Linkedin Top Voice 2018Troféu Mulher Imprensa and Prêmio Aberje 2017 winner, she works to make the world a better place for the next generations.


Laís Batalha

Gerente Estadual III na Cielo

5y

"Respect for our choices and protagonista"

Damiris Lima

Performance and Learning Consultant @ KPMG Canada

5y

Texto lindo, claro, coerente e assertivo! Maravilhoso.

Andre Santos

LinkedIn Top Voice | Coached 10 Top Voices | Elevate your Personal Branding, Social Selling, Employer Branding | #1 Personal Branding Influencer, Global 30 | Trained 20k people, 14 countries | Talks, Training, Mentoring

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Always brilliant, Neivia Justa☀️

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