WHAT DO YOU SAY WHEN SOMEONE ASKS WHAT YOU DO?

You’re in a meeting or at a

networking event and someone asks you

THAT question -

“So, what do you do?”

What will you say?

It's quite common to say too much

so you obscure your business message,

or not enough -

so they’re left unclear.

However, business success requires

clarity in our communication.

When we tell people what we do,

we must deliver our message consciously,

with the right sequence of messages –

leaving them in no doubt.

So how do we do this?

Think of your company messaging

as a pyramid.

At the top is the very first thing

you need to say about your company.

This is your value proposition -

a short, simple, clear sentence about

what your business does + how you benefit your clients.

That’s all you need to say.

To find your VP requires an

emptying of your head,

of everything you know about the business,

before sifting, discarding, selecting and refining

your key messages,

to find the magic formula.

Once you have your key VP messages,

they need to be crafted into a

short sentence that is

crystal clear and has a rhythm to it.

You don’t want clunky.

It's not easy to do,

but nothing in life worth a hoot is.

Your VP is your

lead company message and it sits

on your website homepage,

your email footer and

at the start of your presentations and proposals.

It's the first thing you say to set the scene with

clarity and confidence.

Your VP,

if planned and written well

will attract your ideal client,

and turn away the rest.

It is fundamental

for business success -

to get this right.

Say what you do with a

VP that’s clear and brief,

and gets heard

by your ideal clients -

loud and clear.