What to look for in a Brand Photographer

When choosing the right brand photographer to represent your brand (and in the way you imagine it) is always hard. How do you know who will suit you and your style in the best way? Below we’ve made a list of the important qualities that you should be mindful of when choosing your photographer.

Relevant portfolio

There are millions of photographers out there, all with an individual style, so you need to be sure to find the right photographer for you. A photographer’s portfolio is the best way to see their style and method of work. From this you may see a unifying theme they’ve addressed, style or a specific medium they use.

When looking through the photographer’s work you will be able to see if they suit the style you are after for your own brand or, if they’ve taken photographs of a similar subject to yours. These are important factors to look out for when creating the right style and brand you want.

 We’ve worked with 100+ businesses across the wellness, fitness, financial, business support, medical, music industry and more, so we have all relevant experience in all these areas. From this we create a photo shoot around your personality and that of your brand, offering your clients an exclusive insight to your business through the use of imagery.

Shooting and editing style

What style of photography are you looking for? Expressive and emotional? Or moody and artistic? Photographers have their unique style so you should make sure the one you pick shoots in the style you like and want for your brand.

 The style of your photographs and how they come across play an important role in how your brand is portrayed and seen by your clients. The style of your photographs should display what you are creating and showing to your clients. It should reflect through every aspect of your brand, this being through the website, imagery, brand and overall look of your business.

 We describe our style here at Visuable as fun, colourful and emotive, capturing your personality through each image taken, creating the image that is right for you and your clients. Those who insist they hate having their photo taken are the clients we love shooting the most because they end up having such a great time and nine times out of ten, they don’t want the day to end!

 An editing process is another important factor in displaying your images the right way. We do not manipulate any of our images; we will only adjust lighting levels, exposures, highlights, cropping and other similar adjustments if it is needed. We are truthful with our photography here at Visuable and want to create an honest brand for ourselves but also our clients.

Level of support offered

Your chosen photographer should offer a high level of relevant support to creating your brand. As photographers they will understand what makes an image work, creating an attracting and creative image. Is it important to have a one to one consultations with your photographer to understand what your business is about before starting a photo shoot, this ensures both the photographer and client are on the same page. Ask yourself this, can the photographer provide advice on locations and potential outfits? Do they offer personal recommendations to stylists and make-up artists? Do they have a brand photo shoot preparation guide? Can they talk you through what will happen on the day? Whoever you choose, make sure you’re getting the right support needed to make you feel comfortable and happy with your decision.

 We offer full support before the shoot and will send you a brand questionnaire to fill out, as well as have a brand clarity session to discuss your photo shoot storyline beforehand. This helps understand exactly what you want to show through your brand and how you’d like it best presented. We’ll also provide you with a full shoot prep guide to make sure you make the most of this experience, helping you know exactly what to bring and what to expect. And of course we’ll make it an enjoyable experience for all involved.

Testimonials

Just like when searching for a hotel when going on holiday we like to check reviews and images from people who have already stayed there. This is a similar process to when choosing a photographer as it is good to see what other people are saying about their experience with the photographer or photographic studio you are considering. Seek out relevant testimonials, reviews and recommendations on their website and make sure they offer the type of experience you’re looking for. Client reviews are the most relevant sources to seek, coming directly from first hand experience.

 We like to gather as much client feedback as we can to help potential clients decide whether we are the best fit for them - straight from the horse's mouth. You can find a variety of different client videos on our website, where our wonderful clients have expressed what their experience meant to them and how it helped their individual businesses. Alternatively we also write about our different client stories where they’ve also filled out a quick Q&A telling us about their business and what it was like working with Visuable.

If the information above is exactly what you are looking for and you’re seeking professional creative help from a team of branding experts, we’re the company for you. Here at Visuable, we have all that it takes to help your business shine online. If you’d like any more information or would just like to speak directly to one of the team here, then visit our website and we’ll be happy to answer any questions or to simply have a chat!

 Unsure as to whether you need a brand photo-shoot or not? Take our Brand Audit Quiz!

This article was first originally published on Visuable - https://visuable.co/blog-visuable//what-to-look-for-in-a-brand-photographer