What Makes a Winning Social Post?
Belinda Kerr
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If you listen to great copywriters, they will tell you to spend 90% of your time on the “Hook” – the first line of your content.
This incites curiosity and wonder so the viewer dives in to read more.
Not always easy; that’s for sure, but worth knowing.
To show you an example, I have the links here to two posts I made recently on LinkedIn.
This one - Let’s call it “A”
With the opener
“Do you feel more valuable to your clients running a smaller recruitment agency?”
And this one – Let’s call it “B”
With the opener
"Hi, I’m BK, 5’1” blue eyes, blonde hair and I like to go for long walks on the 🌴 beach – 😲 OOOOPS.... wrong platform."
“A” got 1096 impressions
“B” got 8065 impressions
“A” was more of a typical business post – and it offered the same standard of business advice as “B” but the hook clearly was far weaker.
“B” was a bit of fun but also had a professional element to it. And if you look at the comments, quite a few mention the opener. “B” created a giggle and we all love a giggle and I think that’s why it did well.
It’s always interesting to run through your old posts and see which ones are getting more impressions and perhaps copy the that style in your posts.
Maybe even run a few openers through Chat GPT as it will certainly affect your reach.
Belinda Kerr