What should businesses and tech leaders expect in 2025?

What should businesses and tech leaders expect in 2025?

What should businesses and tech leaders expect in 2025?

As we conclude another year of transformation, some members of our leadership team shared their insights on the challenges and opportunities awaiting leaders in 2025. Here’s a sneak peek into the future:

Key takeaways:

  • Economic headwinds: With inflation and market fluctuations, being agile and cautious will be key for businesses to weather the storm.
  • Generative AI's evolution: The technology is here to stay and will continue transforming industries, rapidly accelerating development processes and redefining the future of innovation.
  • Ethics in AI: The conversation around AI ethics will gain momentum, highlighting the need for collaboration to navigate complex regulations.

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Insights from our leaders:


  • Mark Rodseth predicts, “The year of loose experimentation is over,” so the businesses shifting towards impactful AI tools will outpace their competition.
  • Christian Buncher cautions about tighter budgets and delayed tech investments due to economic uncertainty.
  • Melissa Minkow encourages brands to leverage technology that empowers customers to be resourceful.


Emerging Opportunities:

  • Rise of Gen AI apps: We expect a significant increase in Gen AI applications, particularly in multi-agent systems.


  • Embedded financial services: Financial solutions will integrate into everyday platforms, continuously improving customer experiences.
  • Experiences over products: Brands must focus on offering personalized experiences, not just products powered by AI.


The Road Ahead

As we embark on 2025, businesses must remain flexible, prioritize ethical practices, and focus on customer experiences. While Gen AI will open up new possibilities, it will be vital to balance innovation with responsibility. The future is bright and full of possibilities for those ready to transform. 

Explore the full article for deeper insights as we head into 2025!

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