What If You Could Pre-sell Your SaaS and Have a Customer Waiting List Before Launch?

What if, instead of crossing your fingers and hoping for the best after launch, you could have a line of eager customers waiting for your SaaS to hit the market?

In one of my previous articles, I shared the 5 key benefits of pre-selling your SaaS. Last week we had a webinar "Top 8% SaaS Launch Strategy: How to Pre-Sell and Build Customer Waitlist" where we covered:

🚧 Top 10 reasons why most SaaS pre-sales fail

🎯 The key 4 milestones to a successful launch

💡 Structure of the irresistible offer and the right time to present it

🎉 My pre-sale offer for the beta launch of Digital Coach 24/7

❓ Q&A

Keen on grabbing the full recording of the webinar? 🎥✨

I’ve already uploaded it to our coaching platform ➡️ free access here 🤓

It was epic. What was supposed to be a quick 60-minute session turned into 1 hour and 58 minutes of non-stop knowledge sharing and Q&A! 😅 

Eye-Opening FACTS and Why Pre-Sales Fail

While the SaaS business model may seem tempting, it's essential to grasp the full picture before diving in headfirst.

⚠️ Here's a quick recap of what's at play and why it's no surprise that 92% of SaaS startups are shut down in 3 years despite funding.

Ever caught yourself mumbling about how pre-sale is impossible, how it 'can't be done in our case'? Well, guess what?

It's way easier to complain than to roll up your sleeves and tackle the top 10 reasons your pre-sale might be faltering. 😉

Ready to shake things up and try something new? Let's dive into these reasons and see if any of them are holding your pre-sale back from reaching its full potential! 💪🚀

1. Delay to start pre-selling experiments (waiting too long)
2. Passive attitude / Negative mindset
3. Poor offer / low value of the product
4. Wrong targeting (not early adopters)
5. Unclear messaging/positioning
6. No demo / Wrong demo
7. Don’t protect from risks
8. Don’t generate leads consistently
9. Don’t have a structured sales process
10. Numbers game / Insufficient efforts

Confident Launch: 4 Key Milestones

The #1 mistake 92% of SaaS founders make is to build a product that is hard to sell. Many founders believe it’s marketing and sales job to get customers.

Yes, it is.

But if you build a 💩 product, you will have to invest more 💰 in marketing to acquire leads, and your sales process will be more complicated and longer than it should be.

This makes business unprofitable in 9 of 10 cases and such SaaS startups are shut down.

🐎 You can sell even a dead horse but at what price, effort and to how many customers?... 

By getting Real-World Feedback in the early stage, you know what to build and what to skip:

• You get to the market faster, save your money, and have the product that customers love.
• Your marketing is more effective because you know what pain points to address and what words to use so that they ring the bell in your customers’ minds.

Most founders do product tours, not demos. They want to explain too many things, so it takes too long, prospects are not convinced and in the best case, you hear “We need to think about this”.

With the Revenue-Ready Demo, you nail your software pitch every time even if you have no sales skills and hate selling.

• Customers clearly see the benefits of your product and how it will make their business or personal life much better.
• They want to have it and are ready to pay for it. 

It’s a new product, not perfect, no credibility and most prospects tell you:

“Come back when you have a working product to show”

By following the steps of the Double Sprint method, you create a special offer for early adopters and take the Early Adopters Advantage:

• You co-fund the development of your SaaS with customers’ money. 
• You have traction proof for investors. 
• You collect valuable case studies that significantly enhance your ability to win more clients upon official launch.

With the Double Sprint method, you stay connected with those interested in your product but not yet ready to commit to the early adopters offer.

Imagine having a list of eager customers awaiting your product! This provides:

👉 a cash flow injection upon release,

👉 additional proof of traction for investors,

👉 confidence in your product's viability.

Additionally, you start testing marketing channels while still in the product development phase.

This allows you to identify the most effective marketing strategies for your SaaS while simultaneously building your customer waiting list.

My Pre-Launch Offer for You

Want Me To Help You Secure Pre-Sales and Build a Customer Waiting List Before Launching Your SaaS?

✅  If you are a SaaS founder developing a product or have an MVP

✅  Currently thinking about how to get traction and build a business on it

And you want:

1. To secure pre-sales revenue
2. To co-fund your product development with customers’ money
3. To have a customer waiting list before launching your SaaS
4. And to get on track to sustainable MRR growth

Without having to spend tens of thousands $ on marketing keeping your fingers crossed 🤞…

Then I have something for you...

👉 Comment ‘OFFER’ below and I will reach out to discuss the best way how I can help you get traction and faster growth.