What is your tone? Helping Social Media Managers be your brand's voice

One of the biggest issues I have noticed working with different brands and managers is how hard to shift our minds to the correct tone when interacting with customers online.

When it comes to online interactions, the interpretation, linguistics, and tone are extremely important to position your brand inside a community. Your target community.

Here I bring my tactics to help me create, develop and prepare myself to be my brand's voice.

Listening is fundamental

The first step is to listen. You must research how your target interacts online. How do they communicate? Are there any specific characteristics that could be highlighted and enhanced in your strategy?

A good conversationalist is a good listener.

Define your tone

Is your brand more formal? How does a conversation happen with your customers? What are the moments in life they are in and how they talk in between themselves?

Highlighting those characteristics helps you understand a little bit how you are going to communicate with. The persona that you create for your brand must be in sounding with how people in your target communicate. At this level, your efforts are to fit in.

Make a list of keywords / key sentences

Looking beyond hashtags and trends online, we are talking about keywords that will definitely stand your brand out from the crowd. Everyone has a way to input personality on how they communicate. Listing keywords will help you find your brand personality and how they will connect with clients.

This part of the process helps your customers see your brand the way it is supposed to be if it was human. The personality of your brand will emerge by a long-time process. This is about creating an engagement culture with personality.

Personification

Even the most formal brand has a persona who will be the base of the interactions. We all know that one of the biggest goals of social media management is to approximate customers to brands. Even more, to engage with them properly, they need to see you humanized.

Creating a culture of interactions and how your brand behaves online will promote recognition among customers. They will easily connect with the brand which creates opportunities to promote even more engaged moments. Here we are working on awareness.

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Listening, defining the tone, writing your sentence lists and finding your personification style will help you shift your mind when in need of interacting with customers on social media!

Your brand needs its own voice after all, not yours.