What's the first thing you sell?

It's not yourself

It's not a thing or an object or even an idea

Because the first thing you sell is your state!

Sales is a transfer of emotion - it happens automatically - whatever emotion you're feeling when you meet your counterpart - that's what gets transferred!

So, Imagine what your body would feel like if they already said “Yes” even before you open your mouth - do that right now - how would you feel? what emotion?

Gratitude is how I'd describe it - so create that in your body immediately before you meet your prospects - whether it's in person, on screen or on the phone (it even informs you email or the tone of your DM's!)

↳ So step 1 in my Inception Selling © program is 'State Transition' - How to get them feeling the emotion you want them to feel immediately they meet you!

(BTW if your internal monkey mind is arguing with any of this so far - the reverse is also true - just try arriving feeling fear, anxiety or apathy, anger, resentment or frustration - and just watch the micro-body language and expressions in your prospects - just observe their energy change - they'll be mirroring exactly what you're feeling - this is proven biology - brain science and it doesn't care if you agree or not!)

Ok, so what's the second step? What's the next thing you sell?

It's still not yourself - that's a myth from the 1900's

Because people don't buy people - they buy people Like Themselves!

↳ So the second thing you sell is THEM!

What?

STOP all that BS 'rapport building' rubbish where you try to find common ground or just produce canned small talk to 'break the ice' - because they know it's an act and neither you or they want to be friends!

Instead - Use Personality Mirroring - match their energy, their posture, their vocal speed, volume and tonality, even better still - learn how to spot their personality profile and adapt your behaviour to mirror theirs - you can also learn that super fast in my Inception Selling program!

↳ That's Step 2 - Establish authentic, natural and automatic sub-conscious rapport by becoming like them - so they see a subtle mirror image of what they like about themselves in you!

Now these are 2 explosive secrets of 21st Century Stealth Persuasion you're not meant to know!

Want more?

Tune in again tomorrow - to get Step No3 - you're going to love this one - Close the sale at the start (not at the end!) by getting your prospects to agree to say 'No' to you and to feel 100% safe being honest with you!

↳ OR Dm me to get the mindset, skillset and toolset for sales success in 2025 (On Demand Paygo Video Sales Coaching Live Daily from Bali Only £125 per hour with a proven 10XROI Results Guarantee)

Paul

UK No1 Sales Coach

PS. Click the 🔔 in my profile to get notified when I post - because then you'll get the smartest sales coaching on linkedin for free every day direct to your LinkedIn inbox and before you know it more of your prospects will have started buying from you as their own idea!