“Who Not How”: The Key to Business Growth

Small business owners often ask “how” when tackling challenges. But what if the right question is “who”? Embracing the “Who Not How” mindset lets you leverage others’ strengths, boosting your growth potential and freeing up time to focus on what you do best.

This concept, from Dan Sullivan and Benjamin Hardy’s Who Not How, redefines how we tackle challenges by focusing on finding the right people rather than the right steps.

The idea is simple: when you collaborate with others who bring unique skills, you’re not only filling in gaps but also expanding your potential for growth. Think of mentors, partners, or specialists who excel where you don’t. Collaboration opens doors to fresh perspectives and insights that fuel business growth. And for small business owners in Australia, where 97.3% of businesses have fewer than 19 staff, leveraging your network becomes essential. The “Who Not How” approach helps you achieve big results by tapping into a wealth of external talent, rather than struggling alone.

Here's how the “Who Not How” mindset can reshape your business:

1. Efficient Problem-Solving 🔧: By seeking out those who specialise in tasks you struggle with, you save time and avoid getting bogged down in areas outside your expertise. Focusing on “who” can help frees you up to do what you do best.
2. Enhanced Perspective 🌐: Surrounding yourself with others’ expertise means you benefit from diverse viewpoints. This helps you make more balanced and informed decisions, especially when tackling complex issues.
3. Amplified Impact 🚀: By working with the right people, you achieve more than you could solo. It’s not just about sharing workload; it’s about multiplying your efforts to reach new heights.

Key Takeaways:

1. Save Time & Energy ⏱: Delegate tasks that aren’t your strong suit to people who excel in them, so you can focus on high-impact activities.
2. Make Better Decisions 🧠: With the right people around, you gain insights that enrich your problem-solving and reduce blind spots.
3. Scale Beyond Solo Limits 🔝: Collaborative growth enables you to accomplish much more than you would on your own, opening new possibilities for your business.

Pro Tip 💡: Next time you’re facing a challenge, pause before diving into the “how.” Ask yourself, “Who in my network has the experience, knowledge, or connections to make this easier?” Sometimes, the best solutions come from tapping into the skills and perspectives of others.

👨💼 I’m Ronan Leonard

🌟 Certified Innovation Professional

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