Why Content Marketing Services Like Ours Are BOOMING!

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so now more than ever!

When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them.

Sounds easy right?

Content marketing will not only help sell your products but it also works toward establishing a better relationship with vendors, partners, and clients. Content marketing can give B2B companies especially a truckload of options to keep their audience engaged. Let’s see how and why so many more businesses are using content marketing now...

Top Priorities & Unique Challenges for B2B Content Marketing

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Even when you’re masked up at the grocery store, you still see products representing thousands of brands and companies lining the shelves.

There are advertisements every several minutes on TV and on nearly every other page of a magazine.

While B2B companies do often post advertisements in industry-specific magazines that their audience may read or a billboard here and there, they do not have as many options in the physical space.

Of course everyone in the Bay Area knows about this billboard from Box. I’m sure they won a ton of customers from this investment (PS – sarcasm!) Is it still there? Who cares?

That’s why B2B businesses need to take advantage of the online digital "space" through content marketing. The top three content marketing priorities identified by B2B marketers, according to the Content Marketing Institute are:

• creating more engaging content (72%)
• gaining a better understanding of what content is effective (65%)
• finding better ways to repurpose content (57%)

Our content marketing services are booming, because we meet marketer's greatest need to produce more engaging content, we also help marketers measure their content effectiveness, while producing content consistently (57%).

Some other interesting stats from the report:

• Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic.
• 85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%).
• Sales lead quality (87%), sales (84%), and higher conversion rates (82%) are the three most important metrics organizations use.

. . . Read more about the 8 most effective types of content marketing and the 10 steps you can take today to get ahead. . .

And if you are ready to get more traffic to your site with high-quality weekly blog content, send me a DM, check out our Content Builder Service, and set up a free quick consultation, and I’ll send you a free PDF version of my books.

Get started today–and generate more traffic and leads for your business.