Why no more orders？

Many foreign trade sales have encountered the problem of fewer and fewer customer orders in cooperation, until one day they suddenly lost contact and cut off their cooperation. What happened? In fact, there are many factors that affect whether customers place another order, do you understand? Remember to collect these root causes and lessons learned!

01 The customer has found a supplier with higher cost-effectiveness 

Price is an important factor in transactions, and even the biggest factor affecting whether customers place an order is not excessive. Customers always hope that the price can be cheaper, so that they can also make more profits. If the cooperating customers no longer place orders, it may be finding a partner with higher cost-effectiveness.

At this point, we can be honest and open with the customer to understand the reason. If the customer feels that the price is high, we can appropriately reduce the price, even if it is a 9.8% discount, so that the customer can see that the price is being reduced. But assuming there is indeed no room for price reduction, we can explain to the customer that you get what you pay for, turning the price into value. In addition, due to force majeure such as high shipping costs and rising raw material prices, the price cannot be reduced and may continue to increase. It is recommended that the customer complete the transaction as early as possible.

02 The customer felt that the quality was not up to standard after receiving the goods 

The vast majority of foreign trade customers want to purchase a product with good quality and moderate price. As this is the first purchase, customers may doubt whether the product quality can meet expectations, which is also easy to understand. At this time, we need to make customers feel that the product is indeed good without any worries. This requires us to be very familiar with the product, ensure excellent quality, and let customers place orders with confidence.

03 Delivery time is too slow

In foreign trade work, delivery time can be said to be a core aspect. In fact, many foreign buyers switch suppliers not only due to high prices and poor quality, but also a large part due to frequent delays in supplier delivery times. 

Therefore, when quoting, we should have a flexible time to consider and give ourselves some margin to deal with unexpected problems. For the delivery time of large orders, it is important to strive for more ample time with customers. Regularly communicate with suppliers to understand their recent orders and production status. It is important to choose reliable suppliers. Don't look for big and domineering factories. Find a medium-sized or small-scale factory with good quality, high coordination, and lax management. Pay attention to visiting the factory to check the goods, understand the production situation, and verify whether the production situation is true. Take preventive measures and never have late delivery dates.

04 Last order had irreparable errors

For example, serious product quality issues, quantity shortages, and other issues can cause customers to feel uneasy when placing further orders. But if there is a problem, we can appease and solve it as soon as possible, perhaps the customer won't pay too much attention to a mistake. So it is necessary to have an attitude and approach to solving problems.

05 Unable to meet new customer needs

For example, when customers have customized requirements for products or packaging, we are unable to provide corresponding solutions. For example, if a customer proposes a new payment plan and we are unable to meet it, it may also result in the customer not returning the order. For example, some countries are letter of credit countries, such as Ethiopia, Bangladesh, Algeria, etc. If our company clearly does not accept letters of credit from these countries, and precisely this customer is from this country, then we can only give up the transaction; Some customers insist on payment upon presentation of the bill of lading and delivery of goods. If the company clearly does not accept it, they can only give up as soon as possible.

06 Poor service attitude

Doing foreign trade takes a long time cycle, which can last for several months. There are many steps involved, from inquiry, quotation, order, production order, business approval, production notification, inspection, preparation of basic documents, commercial inspection, shipping process, chartering and booking of containers, customs declaration, obtaining transportation documents, preparing other documents, and submitting documents. Every step is prone to problems, but we need to maintain enthusiasm and sincere service, and customers should promptly answer any questions, Otherwise, customers may feel that our service is not good and they may not cooperate with us again next time.

07 Force majeure factors

For example, the Russia-Ukraine conflict, which caused social unrest, will seriously affect trade cooperation. For example, Vietnam, in order to protect the domestic furniture manufacturing industry, has imposed temporary Anti-Dumping Duty duties on some Chinese made furniture products since mid October, which will affect local imports. In addition, exchange rates and tariffs can also affect customers' orders. If you encounter this situation, then continue to keep in touch with the customer. If they have any needs in the future, they will come to us again.

The above introduces several important reasons why customers no longer place orders. Have you got them? Understanding what customers care about and avoiding mistakes can promote their conversion rate and continuous order placement, achieving a win-win situation with customers.

Methods+effort=Orders