Why Most of Bloated Mobile App Fails…

Have a dream app idea? Want to build a successful application? Yesss! Then your mouse roaming in the right area...

There is no secret formula or any recipe to craft successful apps, but you can learn from common app development mistakes. Building an application is very similar to pursuing a dream, so it should be well narrated.

According to Statista, "Approx 2.47 million apps are available on the Google Play Store and 1.8 million apps are available on Apple App Store as of Q3 2019". 

The above numbers are huge but we all know, every app not reach the expectation.

Being a founder of a renowned app development company in the USA, I am well acquainted with the winsome app development and common mistakes throughout the process. To share my personal experience, I jotted down common app development mistakes in the form of an article.

Appreneurs are always lost in thought while making a business app, they keep questioning about what if the app will not perform well. In my opinion, To make headway with any technology, you must take the risk... but calculative risk.

Most Common App Development Mistakes By Appreneurs

Market Research:

Having a dream idea not always produce winsome output, you need to concrete ideation by market research. You need to test whether the app idea is useful for the audience or not. Plan for everything before jumping on the bandwagon, do your homework.

“Do you have a product or service that people want? If you don’t have that, nothing else matters.” -Noah Kagan

Every successful app once a half baked idea, it just narrated in the right phenomena. Remember one thing, An app that willing to resolve issues of the audience, it will surely succeed. 

However, if your app idea already there in the market, they try to improvise or add extra value to it. If there is tough competition in the market, then focus on improving the basics or offer something unique. In concise, create a USP to attract audiences.   

• Identify The Target Audience
• Examine Idea As Per Audience Need
• Do Research About Market Demand
• Follow Competitors For Killer Strategy

App Store Optimization:       

Taking ASO as a second thought always affects the app performance on the app store. ASO or app store optimization is quite similar to the SEO, but the difference is website and SEO. The ASO is especially used to elevate the ranking of apps in the app store.

“If you’re not using mobile marketing to attract new customers to your business, don’t worry your competitors are already using it and are getting those customers instead.” – Jamie Turner

Put your time to the aware audience about your app, you can do it even before making it. Always ready for ASO, App Promotion, social media marketing because you have to tell people about your app.  

• Add a Catchy Keyword in Title & Descriptions.
• Use Attractive & Appealing Screenshots.
• Insert Informative Video in Screenshots.
• Identify the Audience by App Store Analytic.
• Insist & Encourage Users for Positive Reviews.

For more information, read my article on Secrets of App Promotion.  

Creating A Bloated Application:

Phew! Creating a bloated design is not a mistake, it’s a crime. Many times app owners insist developers to keep adding features. Adding an important feature is a must, but constantly doing this for useless features is inappropriate.

"The gap between what's expected and what you deliver is where the magic happens, in business and in life." -Jay Baer

Relying too much on the free app builders also a mistake. There are many free app builders, software, themes, and templates are available, so newbie app owners keep trying new features. Try to hire a reputed app development company instead of wasting time on free jargon.

• Try To Design Simple App Instead of Bloated One.
• Too Many Features Always Responsible for Complex UI
• Applications Below 10 MB Size Are More Successful.
• Add Features That Belongs To Audience, Not Your Dream.
• Choose Color, Font, Design As Per The Audience Need.             

Perfection Kills Opportunity:

I painstakingly learned that perfection can kill opportunity, don't wait for the best app, just launch it and make it perfect by serving updates. Most of the time people have a great idea but they keep working on perfection.

Few years ago, One of my friends cites a dream idea to make a shopping app better than Amazon, and guess what, he still reciting ideas to me. Don’t make castles in the air. Having a dream idea and crafting into real are completely different things.

“Don’t look for perfection. That isn’t the goal.” -Ash Maurya

If you have a dream idea, then create it right now. Taking too much time will make your chance beneath. It doesn't mean you need to always on a hurry, plan for concocting strategy by market research and strive to make it real.

Key Takeaways

• Do proper market research over Idea, before working on it.
• Having a great idea is not important, planning makes Impact.
• An app that resolves issues and makes things easier always succeeds.
• Invest time in bringing quality resources i.e. latest tools and app platforms.
• Always hire a renowned mobile app development partner Instead of a free source.

There are many factors that define your app success, so keep working in order to find the right recipe. App failure is not a big issue, you can makeover your mistakes to rebuild a winsome application.

"If something is important enough you should try. Even if the probable outcome is a failure." ~ Elon Musk

That's all from my side, Hope you enjoy reading it. Feel free to contact me for any app development queries. I would be happy to help you out…

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